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The growing demand for laptops in Saudi Arabia is strongly propelled by government-backed digital transformation efforts, particularly through initiatives under Vision 2030. The government’s $1.1 billion investment in digital infrastructure—including widespread 5G deployment and e-learning systems—has encouraged both remote work and online education. Notably, the Ministry of Education equipped 500,000 students with devices, while laptop adoption among SMEs rose 20% due to targeted incentives and tax breaks for tech firms. As internet penetration reaches 74%, the reliance on portable computing devices continues to rise in urban centers.

Corporate purchasing patterns and changing consumer preferences are also major drivers. Over 60% of Saudi businesses have adopted hybrid work models, resulting in strong sales for laptop brands like Lenovo and Dell. The market reached $1.27 billion in value, with education-focused laptops such as HP’s Chromebooks gaining traction in schools. Additionally, 72% of laptop purchases are now executed via mobile apps, highlighting a tech-savvy population and the popularity of versatile, high-performance devices tailored for both work and study settings.

Key Market Trends & Insights:

Surge in Remote Work and E-Learning Laptops

Demand for laptops in Saudi Arabia is soaring as businesses embrace hybrid work and schools expand digital learning. More than 60% of businesses support remote or hybrid operations, and education laptop sales, like HP Chromebooks, have risen strongly among students and institutions.

Youth-Driven Gaming and High-Performance Models

A young, tech-forward demographic is fueling sales of gaming laptops and content creation devices. Gaming PCs are now valued at $671.2 million, with strong sales of ASUS ROG and Acer Predator series, especially in cities like Riyadh, where gaming culture is booming.

Rapid Growth in 2-in-1 and Convertible Devices

Flexible 2-in-1 laptops make up 25% of the market segment, driven by demand for devices that function as both tablets and laptops. Retailers have seen a 12% sales jump for these models, appealing to professionals and students who need portability and versatility.

Expanding E-Commerce and Mobile-Based Purchases

Around 72% of laptop purchases are made via mobile apps, underscoring a preference for online shopping. Major e-commerce platforms offer global access and customization, making it easy for consumers to compare, personalize, and order devices from anywhere in the country.

Strong Focus on Premium, Ultra-Light, and Smart Models

Brands are launching more ultra-light and premium laptops to cater to Saudi consumers seeking sleek, powerful devices. Lenovo, for instance, opened a showroom in Riyadh with a focus on premium ThinkPad models, while ultrabooks and devices with enhanced security features continue gaining market share.

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