This type of packaging is extensively adopted by several end-users to add value to their product, enhance the appeal of the consumers, and strengthen the brand image.

Market Potential and Pitfalls

[FURL=https://www.marketresearchfuture.com/reports/smart-packaging-market-1981]Smart Packaging Market Size[/FURL] has witnessed a tectonic surge in the past few years. Packaging technologies have witnessed innovations due to the changing preferences of the consumers. Additive technologies like oxygen scavengers and antimicrobials are added by quality indicators based on temperature monitoring and gas detection of the products in order to reduce the contamination and deterioration of the food.

Segmental Analysis

The technology segment of smart packaging consists of active, MAP, and intelligent. Among these, the modified atmosphere packaging (MAP) assists in extending the shelf life of fresh food items. The technology enables the replacement of the atmospheric air inside a package along with a protective gas mix. The gas further keeps the food intact and fresh for a long time. It also allows fresh processed packaged food items on order to maintain the texture, visual, and nutritional appeal.

Regional Insights

Considering the global scenario, the North American region is anticipated to lead the global Smart Packaging Market Size Analysis due to the extension of shelf life, surging investment activities in R&D, product innovation, and reduction of food waste the regional market is gaining huge prominence. Canada and the US are considered important country-specific markets in this region.

Europe bags the second position in the global market due to the high population density. Government imposed strict laws owing to environmental concerns which is triggering the demand for smart packaging in this region. Germany, France, Spain, Italy, and the UK are the major country-specific markets in this region.

The Asia Pacific region is witnessing a significant growth due to the surging industrialization, Factors such as easy availability of raw materials, rising demand for personal care products, cheaper manufacturing costs, and rising use of RFID tags in the automotive industry has spurred the growth in this region. Moreover, strict regulations from the government associated to environmental concerns and high demand for premium luxury products are promoting the growth of smart packaging in this region.

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