Duration: September 30, 2025 – March 8, 2026 (Closed on Mondays, except for public holidays)

Venue: Shanghai Museum (People’s Square)

HONG KONG, Sep 30, 2025 - (ACN Newswire) – Star Plus Legend Holdings Limited (“Star Plus Legend” or the “Company”, together with its subsidiary, the “Group”, stock code: 6683.HK), announced that on the afternoon of September 29th, the themed art show “The Remarkable Ancestors — CHOUCHOU’s Time Travel Adventure” opens at the Shanghai Museum (People’s Square) to align with the 36th Shanghai Tourism Festival. The event is guided by the Shanghai Municipal Administration of Culture and Tourism, hosted by the Shanghai Museum and Star Plus Legend, and co-organized by Shanghai JUCE Culture and Media Co.,Ltd., with renowned lyricist Vincent Fang invited as the cultural creative consultant.

The art show centers on “CHOUCHOU”, a nijigen-style personality of Mr. Jay Chou, as the narrative thread, blending digital technology with contemporary art. By integrating twelve treasured artifacts from the Shanghai Museum’s collection with modern technologies such as AI lighting, holographic projections, robotic interactions, and NFC digital card draws, the exhibition creates an immersive cultural experience where tradition meets modernity, and the past resonates with the future. This marks the Shanghai Museum’s first innovative attempt to merge traditional culture with contemporary art trends.

Chu Xiaobo, a member of the Party Committee of the Shanghai Municipal Administration of Culture and Tourism and Director of the Shanghai Museum, stated, “The jade, bronze ware, blue and white porcelain, and famille rose porcelain lying dormant in the museum are not only markers of civilization but also embody the wisdom and warmth of our ancestors. This time, we are engaging with them in a younger, more vibrant way — allowing the treasures of the Shanghai Museum to engage in a cross-temporal dialogue with CHOUCHOU’s trendy imagination. This collaboration aims to humbly learn from our ancestors while using creative trends to write new chapters for tradition, marking an innovative practice.”

Vincent Fang, Chief Cultural Officer of Star Plus Legend and cultural creative consultant for the art show, shared his insights: “From the misty elegance of Blue and White Porcelain to the classical imagery of Hair White as Snow, we have always strived to do one thing: bottle the ‘charm’ of traditional culture in the vessel of pop culture. This themed art show perfectly echoes our decades-long exploration in music creation — how to make tradition and trends not just additive but create a magical chemical reaction, achieving a deep fusion of ‘ancient essence’ and ‘new expression.'”

Ma Hsin-Ting, Chairperson, Founder, and Executive Director of Star Plus Legend, remarked, “Through the ‘CHOUCHOU’ IP, we aim to build a bridge — bringing museum artifacts to the younger generation in an innovative way while sparking their curiosity to explore museums. Our collaboration with the Shanghai Museum is not merely a trendy event; it represents how, through dialogue with national treasures, ‘CHOUCHOU’ transforms from a trendy IP into a cultural communicator. Through spatial aesthetics and digital art expressions, it helps young people more intuitively understand the wisdom of our ancestors and reflect their aspirations for a beautiful life.

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