President of “Super Undies” and stay-at-home mom Laura Wojciechowski has been recruiting young super heroes in her war on nighttime bed wetting. Young children from toddlers on up are stepping into phone booths to shed their usual undergarments and don cloth pull-ups with a super hero theme. This fun-centric and colorful concept defeats the villainous embarrassment and stress usually associated with nocturnal bladder control, and adds a much higher success rate to dry nights. Children everywhere are protecting their parent’s pocketbooks by single handedly “stemming the flow” that threatens mattress, bedspread, and clothing alike. Until recently, the training pant industry has been flooded with a negative stressful, embarrassing, and degrading stigma… but no longer. Children can now stand proud, with their fists on the sides of the elastic waistband of justice!
While Super Undies Secret Headquarters International, or S.U.S.H.I., has been at the forefront of the fight on wet mattresses for quite some time now, they have been limited in the size of heroes they were capable of recruiting. Their research and development teams have been able to retrofit the super gear to heroes from toddlers up through six years old, but now they have expanded their reach! Super Undies will now fit your 8, 10, or even 12 year old with their new extra large sizes allowing heroes of all pre-teen age ranges to be recruited in the fight for dry nights. This also allows for special needs children to join in the fun and wake up completely warm and dry this winter.
Enuresis (bed wetting) is a very common problem. There are between five and seven million children ages six and up that still wet the bed in the United States alone. At these times in a child’s life, it becomes more and more important to inform them that it’s perfectly normal and not something to be embarrassed about. Pediatrician Michael Wasserman says "if it's a 6-year-old and he or she is afraid that a buddy will make fun of him because of bed wetting, it becomes an issue." Mrs. Wojciechowski has brilliantly taken a large step toward removing the embarrassment, and putting a fun factor on the face of enuresis. The advent of the larger sized Super Undies Nighttime Underwear allows for those seven million children ages 6 through 12 who suffer from enuresis a solution, confidence, and a direction away from a negative bed wetting stigma.
###
The company was founded in 2007 as Super Undies, with the primary product line being training pants for nighttime bed wetting, and completion of potty training. Using customer feedback, the training pants line has evolved to cater to the needs of a population living with enuresis, with new product lines focusing more on older children and children with special needs. Super Undies will continue to provide a top quality product and training materials to parents and children alike, and to shed a brighter light on what is a commonly mishandled situation.