Chad Zaputil of Active Marketing Services, LLC, better known as AMS, is a well known player in the field of sign events and sign walkers. He has been in this industry for over a decade now and has seen many different phases and trends in the sign events marketing medium. “One of the key aspects of doing these events is to use something memorable that can grab the customer’s attention. Turn it into a full Guerrilla Marketing campaign instead of just a sign out front that declares a sale.” says owner Chad Zaputil. Experts believe that signs have literally been used for thousands of years to convey a message, but to make it stand out in today’s market we need to do something different. We need the proper execution of getting the message out to the potential customers but also keep in mind we need an offer that makes them walk through your doors.
Many people are under the impression that these types of sales are only used when a business is having either a “Grand Opening” or “Store Closing” sale. They can definitely be an important aspect of either event and AMS has performed countless numbers of each of these types of sales event. But the important thing to think about here is, if they work so well for those situations why not use it as a consistent part of your advertising budget?
Today’s marketplace is very competitive and with clients continually looking for an economical way to advertise that also allows a simple way to analyze the results, sign events along with sign walkers or sign twirlers are an excellent way to accomplish this result. These events work on the premise of the impulse buyer. That does not necessarily mean they just decided to buy something, but as an example, more often they have been thinking of buying a new table and now your sales event leads them to believe NOW is the right time. It’s a method that can be used as a standalone advertising tool or as an add-on to your other forms of advertising such as newspaper, TV, or radio. These methods can be effective as well, but sometimes they need the reinforcement of a human sign walker waving a bold sign to pull that ad back into their train of thought.
So when you need a sales event for any occasion look no further than having a sign sale event. It can make any holiday, store anniversary, or even just “were having a sale weekend” a complete success. For more information on sign events or AMS please visit their website at www.theamssite.com.