2016 has seen a number of exciting advancements in the realm of social media marketing Melbourne. Take live streaming for example, this advancement in social media technology has bought more accessibility to online consumers than ever before. YouTube kicked off the live streaming momentum by acquiring more than 8 million views in less than 12 hours at their Electronic Entertainment Expo (E3) in June of last year. Little did they know that live streaming would take over social media in the year to follow. As a result, we are seeing live streaming being taking up by companies hoping to gain an edge on their online competitors – and with great success. Take the new Facebook Live feature, this highly anticipated addition to the Facebook-sphere has seena dramatic surge in popularity since its launch on April 6 of this year. While Twitter’s Periscope and Meerkat have developed similar product offerings, Facebook remains the preferred medium for real-time storytelling. “When you interact live, you feel connected in a more personal way…” stated Mark Zuckerberg,“This is a big shift in how we communicate, and it’s going to create new opportunities for people to come together.”
As a result, companies have been given the opportunity to enhance and strengthen relationships with consumers around the world. Facebook Live allows companies to invite social-media users into their world, giving them a glimpse into their brand’s story. Many have argued that Facebook Live, or other live streaming services, are solely beneficialfor companies that hold events, however, this is notably not the case. Innovative social media marketing Melbourne experts have used Live Streaming to give consumers a glimpse into the production of tangible goods. Showcasing the development of a product from the design stage to production, for example, offers insight into a brand’s passion for the products they sell. As such, the use of Live steaming is certainly not limited to event-based companies; all it takes is a bit of imagination.
Newpath WEB are leading the way in social media marketing Melbourne. We will create unique content covering the latest trends that appeal to your target audience; incorporating the latest in technology to give your brand an edge over the competition.
Get in touch with our expert team of social media marketers today by visiting Newpath WEB online at http://www.newpathweb.com.au/services/online-marketing/social-media-marketing or by calling 1300 761 806