A recent announcement was made by Twitter about its character limits for tweets, which will be 10000 characters. However, things are still speculative even though it quoted multiple sources. According to a recent post made by an expert, Twitter is planning to roll our longer tweet limits by the end of March 2016. Longer tweets come with a read more buttons. As none of this is finalised, it might never even happen. However, after making a detailed study, this move made by Twitter towards longer tweets is proven to be necessary and it will probably happen. When it comes to the 10000 characters limit, Twitter has already created some previous form. On the other hand, last August, the company also increased its character limit for direct messages. According to the experts, it will not be very hard to do the same for public tweets. Although it will be the final nail in the USP coffin of Twitter from a brand perspective, this can also be a goldmine commercially. The Affects on Overall Identification of the Company:
Twitter is considered to be super straight forward and best for new generations due to its rapid fire status options and size of the text messages. Although this is something genuine, if you look at the USP, the company has gradually lost its uniqueness. The point of differentiation made by Twitter has also diminished overtime. The product development made by the company has also mirrored the evolution of smart phones. Today, users are able to easily post updates that include videos, images, gifs, texts and more. However, this has drastically changed the core experience of Twitter over time.
Initially users were able to see columns or tweets that came seven to ten texts only. The actual content and message of the tweets could be understood without even scrolling. However, these days, most of the tweets come with some kind of media. Although this adds real value sometimes, most of the times it does not. According to the experts, longer tweets may be another great shift in the overall user experience of the Twitter. However, the company should be able to make this change without losing its real identity completely.
Important Areas of Focus:
As this is a major move made by Twitter, there should be some important areas which the company has to focus. First and foremost, twitter should be capable of offering some unique solutions and ideas for the users. A solid strategic vision is very important for twitter to achieve this. Failing to do so, the company will end up with lose focus and too many features. In order to avoid this trembler, experts in the company are focusing on building simple yet advanced strategies to make its move of 10000 character limits.
However, with Jack Dorsey working in the back, chances are that the company will be directed towards success and glorious user centric future. According to Jack, the company is focusing mainly to enhance its overall public, fast, live conversational nature. He also stated that the company is working hard to strengthen these factors.