Within 6 months, 32 nations from around the globe will be battling it out to determine who will be crowned this years football (or as our friends from across the pond refer to it as – soccer) World Champion!!It’s estimated that the World Cup will bring in a cumulative television audience in excess of 26 billion – WOW!
For more than a month the Worlds sporting press will focus heavily on who beats who in South Africa and which team is on course to lift the coveted FIFA World Cup.
Advertising companies will spend millions on short interval placed advertising campaigns…the problem being of course that a large proportion of the target audience will miss their plug because if at home, they’ll be rushing from the TV to stick the kettle on, or if in the pub, they’ll be stampeding to the toilet to expel the 6 pints that were consumed during the first half!
ENTER URO-GOAL – ADVERTISING THROUGH URINAL FOOTBALL!!
Uro-Goal is the perfect medium for gender target advertising (sorry ladies, if the whiz kids at Uro-Goal could have come up with a suitable medium for the female toilet, I’m sure they would have done).
The beauty of this medium is that it exists within an uncluttered environment, it targets a receptive consumer and it’s generally cheaper than other advertising formats.
If you haven’t done so already, score a World Cup winning Uro-Goal at www.uro-goal.com
Advertising at its most innovative.