ID Studio is a London web design agency; due to the nature of our business we are often asked how to create a brief for a new website. Providing a comprehensive and well written web design brief is extremely helpful for any agency, it enables them to gain a thorough understanding of your requirements, thus producing an accurate quote that covers all your requirements. A well written web design brief will also enable an agency to see if there are any potential issues or functionality requirements that might be necessary for the site to work better. Another advantage is that it saves time for both parties, the agency doesn’t need to keep coming back to you with questions and you receive a proposal a lot quicker.For the majority of proposals, we would require the following information.
A description of your current business or intended business is important, it allows the agency to gain an understanding of the purpose of the website and your business activities. Your target market is also another important aspect, the web design will be tailored towards this audience and this can be vital for usability. For example, a site designed for retirees will be a lot different to a Club 25.
A complete overview of the websites requirements is extremely important and will have an impact upon the estimated timescales and costs for the project. For example, do you require a content management system for in-house updates, online payments, membership functionality etc. Once we have a basic understanding about the project, we can then provide guidance and recommendations.
A site map helps enormously when trying to understand your web design requirements; it provides the agency with a tangible vision about the scope of the project, vitally the amount of design work that will be involved.
It is useful to provide what information you are providing for the web design project as this could also have an effect on the final costs. For example, you may already have corporate branding and a logo, thus removing this from the design requirements.
Often overlooked during the web design process is who will be providing content and imagery for the site? Any decent agency will have their own stock library they use, however, if there are images you want included it is best to let the agency know. The same goes for content, content should not be rushed and needs to be strategically planned to ensure the best search engine optimisation results.
It is also useful to provide an idea of the websites that you do and do not like. This information is not required so that we can copy them (all our web designs are unique, individually tailored for the client’s needs), it is just helpful when we sit down and discuss the project internally.
Above are just some of the areas you need to consider when providing a web design brief to an online agency. If you would like to discuss any of your projects or ideas in further detail, please don’t hesitate to contact ID Studio on +44 (0) 20 8948 5808, email contact@netdreams.co.uk or visit our web site for further information about our company and the services we offer.
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