World demand for water treatment chemicals is forecast to rise almost six percent per year to nearly $31 billion in 2017. Demand will be driven by rising water quality standards in manufacturing and other industrial applications, expanded access to safe drinking water in underserved regions, and a shift toward higher value chemicals with improved performance and/or environmental profiles, particularly in developed countries. Advances will be the fastest in developing parts of the world due to healthy economic growth and tightening environmental regulations. However, despite the shift in demand toward higher cost products, increases in developed countries will be tempered by greater competition between chemicals and equipment.

Rising water quality standards to drive growth in developing regions

In developing regions, rising standards for industrial water quality and the adoption of more complex manufacturing processes, along with healthy economic expansion, will drive strong growth in demand for water treatment chemicals. In many developing countries, the use of water treatment chemicals has historically been low relative to use rates seen in manufacturing and industrial markets in more affluent areas, and rising water treatment chemical use rates will be reflective of greater reliance on both commodity-type chemicals and specialty chemicals. The increased use of water treatment chemicals in these regions will be supported by manufacturers’ efforts to remain competitive by improving the quality of finished products, which can be directly impacted by water quality.

Growing environmental concerns and increased efforts to modernize municipal water treatment facilities will also support demand for water treatment chemicals in developing areas, as regulations regarding wastewater management and municipal water standards become more stringent.

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