Guragon, Haryana, November 18, 2015 -- Branding is one of the most important tools of communicating an organization’s identity and reputation to its present and potential customers. Keeping the importance of brand management and brand identity, United Research Services International has come up with a list of The World’s Greatest Brands and Leaders 2015-Asia and GCC. The list prepared taking into account both primary and secondary data researched across sixteen industries and sixty-two sub categories and evaluating top performing brands from a dozen countries throws some deep insight into brand management and brand identity.About the Company
United Research Services International is a part of UWG- United World Group Holdings LLC, which is a business conglomerate present in UAE, Singapore and India. URS business research practice specializes in providing a full suite of qualitative and quantitative market research, business advisory and consulting services to a diverse range of both private and public sectors organizations operating across various industries.
Importance of Brands
The term’ brand’ is generally associated with a product or a service that possesses a unique, consistent and well-recognized character. The top ten most recognized brands in the world like Apple, Google. IBM, Coca Cola, McDonalds, Toyota, etc put in a lot of effort in raising the status and subsequently the power of their brand. A properly expressed brand can not only reach target audiences, set expectations, and streamline business decision-making, but also help the business command desired pricing and gaining new customers.
Methodology Adapted
United Research Services International prepared with painstaking research and close attention to details. The brands were researched, scanned and the respect they commanded was taken into account along with expert opinions on the status and respectability of these brands. The future earning potential of the brands along with the percentage of the organization’s revenue that could be credited to the brand were paid close attention.
How the List is Useful
The list prepared after much deliberation along with meaningful and deep insights into the history of brands and their earning potential gives the world’s top brands the admiration and glory they deserve. The list seeks to take into account the brand value of an organization’s products and services and tries to take into consideration the market leadership, stability, and global reach of the respective organizations. It also hopes to enlighten the customers and help make them better and more informed purchasing decisions.