B2B Soft develops innovative software solutions for wireless and general retail markets and provides consulting services that enable growth and drive business success. With over a decade of proven experience in wireless retail, B2B Soft is a leader in building enterprise point of sale solutions that improve management and operational processes while helping companies engage their customers by providing a superior customer experience.B2B Soft’s business management services include mobile POS, Real-time Web Reporting and Activation, Real-time Business Intelligence Analysis, Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Kiosk and Lobby Management, Employee Management, and Commission Reconciliation. Today, more than 7,500 wireless retailers rely on B2B Soft its Wireless Standard Retail Management Platform to make the business of doing business simpler and more profitable. Visit www.b2bsoft.com and www.wirelessstandard.com.