This year's fair brings together more than 620 exhibitors from over 25 countries and regions, showcasing wines, spirits and beverages from more than 40 origins worldwide, including spirits, wines, sake, beers, low-alcohol and alcohol-free beverages. The fair features a strong international presence, including returning exhibitors from France, Italy, Portugal, Spain, the United Kingdom and Australia, alongside exhibitors arriving from Latin American countries such as Argentina, Mexico and Peru. Georgia, Romania, Slovakia and Uruguay are participating for the first time, while Calabria in Southern Italy and Brazil also make their debuts as participating pavilions. The strong international exhibitor line-up underscores Hong Kong’s role as a gateway connecting global products with buyers from around the world, broadening sourcing opportunities and showcasing the evolving diversity of the wine and spirits industry. At the same time, it further reinforces Hong Kong's position as an international trading hub for the wine and spirits industry.

The 18th edition of the Hong Kong International Wine & Spirits Fair, organised by the Hong Kong Trade Development Council (HKTDC), opens today and runs for three days (5 to 7 November) at the Hong Kong Convention and Exhibition Centre, bringing together more than 620 exhibitors from around the world to showcase an extensive selection of wines and spirits

Paul Chan (front row, centre), Financial Secretary of the Hong Kong Special Administrative Region; Algernon Yau (front row, third from left), Secretary for Commerce and Economic Development; and Smilely Lam (front row, fourth from left), Associate Executive Director of the HKTDC, attended the opening reception of the Hong Kong International Wine & Spirits Fair, officiating at the launch of the fair

HKTDC signed a Memorandum of Understanding with the Calabria wine region of Italy today

Expanded World of Spirits zone returns; Chinese Baijiu and Chinese wines leverage Hong Kong to access global markets

Hong Kong's role as a trading centre for high-end liquor extends beyond the trade itself, it also supports the synergistic development of related industry sectors, including auctions, retail, catering, warehousing and logistics, and professional services. The city continues to leverage its unique role as a "superconnector" and "super value-adder", attracting international wine and spirits companies to use Hong Kong as a gateway to the Asian market while supporting Chinese Mainland industry players in accessing global markets.

Benefiting from the reduction in liquor duty, the acclaimed World of Spirits zone has further expanded this year. The zone brings together spirits exhibitors from 17 countries and regions, covering the world's eight major spirits categories.

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