- The number of exhibitors at Hong Kong Baby Products Fair achieves a record high; over 380 well-known toy and baby products brands in the Brand Name Gallery

- The three fairs reveal several product trends, including digitisation, green toys, and the popularity of cross-age group products

- Asian Toys & Games Forum will be held tomorrow, gathering international experts to discuss the social responsibilities of the toy industry

Kicking off a brand new year, the 51st HKTDC Hong Kong Toys & Games Fair, the 16th HKTDC Hong Kong Baby Products Fair and the 23rd Hong Kong International Stationery & School Supplies Fair, jointly organised by the HKTDC and Messe Frankfurt (HK) Ltd, launched today at the Hong Kong Convention and Exhibition Centre and will take place over four consecutive days.

Hong Kong SAR Government Secretary for Commerce and Economic Development, Algernon Yau, Hong Kong Trade Development Council (HKTDC) Acting Executive Director Sophia Chong, and HKTDC Toys Advisory Committee Chairman Bryant Chan officiated the Joint Opening Ceremony of the Toys & Games Fair and Baby Products Fair today, launching the 51st edition of Asia's flagship Hong Kong Toys & Games Fair.

Algernon Yau, HKSAR Government Secretary for Commerce and Economic Development, said at the opening ceremony: "Entering the 51st year of the Hong Kong Toys & Games Fair, I have full confidence that the event, together with the concurrent Hong Kong Baby Products Fair, will continue to feature different innovative and distinctive products that are intriguing to all and, more importantly, facilitate business promotion and consolidate Hong Kong's position as a global sourcing as well as convention and exhibition hub.”

Sophia Chong, HKTDC Acting Executive Director, said: "This year's Toy Fair marks an important milestone and a new chapter for the toy industry. The three fairs are themed New Play for All, and feature multiple zones, from toys for infants and toddlers to collectible toys designed for adults with a childlike spirit, as well as STEM education toys, smart-tech toys & games and green toys, catering to the needs of all age groups and meeting market demand.

“The three fairs have drawn over 2,500 exhibitors from 34 countries and regions, including pavilions from Hong Kong, Mainland China, Asia and Europe, presenting cross-industry business opportunities to visitors. The HKTDC has proactively arranged more than 200 buying missions from over 40 countries and regions, and invited various Hong Kong-based international buyers and local enterprises including several large international e-commerce platforms, importers, department stores, specialty stores, retail chains, and procurement offices, creating new opportunities for the industry,” added Chong.

Three fairs reveal multiple product trends

Several product trends from this year's exhibitors provide visitors from other industries with cross-industry business opportunities. These include:

- Digitised products: Many traditional toy and game manufacturers and brands are integrating electronics and new technologies with toys to enhance playability, such as the Dynamie Pixel Piano (Booth: 1E-C02), Upset Dog (Booth: 1C-F02), and the NASA Spirit Rover (Booth: 1C-F33).

Click here to continue