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26th Hong Kong Optical Fair Opens Today
IT Solutions Zone Debuts, Optometric Conference Tomorrow

BriefingWire.com, 11/10/2018 - HONG KONG - (ACN Newswire) - Organised by the Hong Kong Trade Development Council (HKTDC) and co-organised by the Hong Kong Optical Manufacturers Association (HKOMA), the 26th edition of the Hong Kong Optical Fair opened today and runs until 9 Nov at the Hong Kong Convention and Exhibition Centre (HKCEC). This year's fair welcomes a record 810 exhibitors from 23 countries and regions to showcase the latest design trends and eyewear products, providing a one-stop marketing and sourcing platform for the industry.

As awareness of eye health grows and optical products are regarded as fashion accessories, there is huge growth potential for the eyewear market, with the industry among the fastest-growing sectors. "As a major production centre and exporter in the global optical industry, Hong Kong has an important position in the global eyewear market. Being a leading industry event in Asia, the Hong Kong Optical Fair is expanding its scale this year, launching the new IT Solutions and Shop Fittings zone to showcase the latest applied technologies and products to help the industry raise production and business efficiency," HKTDC Deputy Executive Director Benjamin Chau said.

"To help the local industry enter the international market and capture the enormous opportunities in emerging markets, the HKTDC has organised 78 buying missions from 48 countries and regions, bringing more than 5,400 buyers to the fair," Mr Chau added. Among the major importers, distributors and retailers visiting the fair are eyewear retailer Asteroptica S.R.L. from Argentina, online eyewear retailer NV ACESSORIOS E OCULOS LTDA from Brazil, retailer Glass Story from Korea, optometric centre Oftaconsult S.R.L from Romania, Shanghai Tangchao Glasses Co., Ltd and department store El Corte Ingles (Shanghai) from the Chinese mainland, as well as start-up Stellio Ventures SL from Spain.

Innovative Technology Products and Solutions

Debuting at this year's Optical Fair, the IT Solutions and Shop Fittings zone features exhibitors from Argentina, Hong Kong and the United States. Novar Technologies (Booth: 1E-A42), joining the fair for the first time, brings a cutting-edge eye examination apparatus that can effectively increase the accuracy of pupil measurement. Local company 3DNA Eyewear (Booth: 1E-A40) showcases its self-developed interactive eyewear customisation platform that can scan and measure customers' facial features through computer software and then produce customised frames using a 3D printer. Another Hong Kong company, Mastermind Manufacture Limited (Booth: 1E-A32), demonstrates how their shop design and installation solutions can help retailers enhance their brand image and develop effective marketing strategies.

10 Thematic Zones

This year's Optical Fair features 10 thematic zones, showcasing a broad spectrum of eyewear products to facilitate precision sourcing. The Brand Name Gallery, one of the highlights of the fair, features more than 225 international renowned brands, including 999.9, Bestwork, bTd, Charmant, CLASSICO, Etnia Barcelona, HACHill, ic! berlin, Lafont, Laura Ashley, Markus-t, MATSUDA, MINIMA, Oh My Glasses TOKYO, STEPPER, Superdry, T HENRI, VIA EYEWEAR, and William Morris Black Label. Several eyewear parades are staged at the fair, where models showcase the latest collections of trendsetting eyewear brands. Highlighted products include:

To continue, please go to http://www.acnnewswire.com/press-release/english/47604/

 
 
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