Click Here Organised by the Hong Kong Trade Development Council (HKTDC), the fourth Asian E-tailing Summit (AES) opened today and runs until Friday (11 December), featuring more than 40 business professionals from e-tailing service giants, online retail platforms and brand representatives. Through a series of online webinars and presentations, the summit will examine the current business practices of small and medium-sized enterprises (SMEs) and share e-commerce success stories and solutions from across the region, helping enterprises capture the opportunities brought by digitisation.Today's online opening session was officiated by Paul Chan, Financial Secretary of the Hong Kong Special Administrative Region (HKSAR).
Margaret Fong, Executive Director of the HKTDC, welcomed international delegates to the virtual summit, saying: "While the global pandemic has brought disruption to our economic and social activities, it is also accelerating the development trends for online commerce. As a result, the AES has an even more important role to play this year. Under the theme 'Embracing Change and Unlocking Opportunities in the New Digital World', the summit has gathered a quality line-up of international industry experts to explore the latest insights, market intelligence and trends. This year's summit has been extended to three days to ensure more networking opportunities between industry players. With more than 40 invited speakers, topics such as the latest cross-border e-commerce solutions, mobile commerce trends and personalisation in digital customer engagement strategies will be explored in detail, assisting enterprises to adapt to the new normal and grasp business opportunities."
Summit examines e-commerce opportunities
Cross-border e-commerce growth has been further accelerated during the COVID-19 pandemic, with more shoppers looking to buy products online. The global market for cross-border business-to-consumer (B2C) e-commerce is expected to reach US$4.8 trillion by 2027. The summit kicked off with a webinar on the theme "Cross-border E-commerce in the New Digital Era", featuring heavyweight speakers from the United Arab Emirates, Thailand, Malaysia and Taiwan, including corporate representatives from FedEx, KPMG, Dubai South, eRomman, Priceza Co, SAP, Global-e, JD.COM and PayPal. The session explored the success stories of world-renowned brands in cross-border e-commerce and how they developed strategies to meet growing market demand. It also examined the latest technologies for improving supply chain management and the delivery process to help companies adopt cost-effective models and enhance their stock flow to enable expansion in the cross-border e-commerce market.
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