Asia’s premier annual fashion event CENTRESTAGE--organised by the Hong Kong Trade Development Council (HKTDC) and sponsored by the Cultural and Creative Industries Development Agency (CCIDA) of the Government of the Hong Kong Special Administrative Region (HKSAR) will return to the Hong Kong Convention and Exhibition Centre (HKCEC) from 2 to 5 September. One of the flagship programmes of the third "Hong Kong Fashion Fest", CENTRESTAGE will bring together some 270 brands from 24 countries and regions and will feature more than 40 spectacular events, including over 30 fashion shows. The number of participating designer brands and fashion shows reached a record high this year, showcasing the vibrancy and international influence of Hong Kong's fashion industry, and strengthening the city’s position as an international trading hub and an East-meets-West centre for international cultural exchange. The fair is open to industry buyers and the public for free, welcoming visitors to experience the unique charm of Asia’s fashion capital in person.Smilely Lam (centre), Associate Executive Director of the HKTDC; Katherine Fang (second left), Chairman of the HKTDC Garment Advisory Committee; Yvonne Ip, Assistant Commissioner for Cultural and Creative Industries (second right); Ryu Seok Chun (far right), Director General of the Korea Trade-Investment Promotion Agency Hong Kong (KOTRA); and Chief Designer XPX Eugene Lam from Hype² pavilion (far left) introduce the highlights of CENTRESTAGE at the press conference.
Smilely Lam, Associate Executive Director of the HKTDC, said: “HKTDC is committed to promoting trade development through the extensive global network and years of exhibition experience to actively support Hong Kong fashion brands and designers in expanding into overseas markets. This year marks the 11th edition of CENTRESTAGE. Leveraging on Hong Kong’s role as a superconnector, we would like to utilise CENTRESTAGE to connect the industry with global buyers, partners and media. Through CENTRESTAGE, Hong Kong fashion and design can go further and shine brightly on the world stage.”
Inaugural Hype² pavilion harnesses star power and KOL influence
With the continuous growth of the global streetwear market and Generation Z consumers increasingly seeking "self-expression" and "emotional value", CENTRESTAGE introduces the Hype² pavilion for the first time this year. This pavilion spotlights fashion labels spearheaded by local celebrities and KOLs, promoting cross-sector collaborations across the fashion & lifestyle, show & entertainment, culture & creative industries. Participating brands include Claro by Rosita Kwok, OGIS by Vincent Wong, PICK AND MATCH by Kelvin Kwan, ROSEMA.ESE X Jaime Cheung by Jaime Cheung and Ariel Leung, and XPX by Pakho Chau and more. Several brands will launch limited-edition or debut products during the fair to further drive excitement. The fair will also host the "Hype² Fashion Show" on 4 September, featuring a joint presentation by more than 10 trend-setting brands.
The fair brings together some 270 exhibiting brands from 24 countries and regions.
CENTRESTAGE ELITES: KIT WAN STUDIO’s solo fashion show in Hong KongThe grand opening fashion show, CENTRESTAGE ELITES, will take place on the first day of the fair (2 September), putting the spotlight on KIT WAN STUDIOS, a multidisciplinary design and visual art studio led by Kit Wan, a Hong Kong-born creative director and visual artist.
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