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Thomas Cutler

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Atlatl Software Announces Config2AR Extending Power of Visual Configuration into New Spaces
Atlatl Software Announces Config2AR Extending Power of Visual Configuration into New Spaces with Augmented Reality, 9/13/2018 - Today at IMTS, Atlatl Software announced the new product Config2AR giving users access to view product configurations from Atlatl’s 3D Visual Configurator in augmented reality (AR).

Jennifer Letourneau, Director of Product at Atlatl Software noted, “Manufacturing sales teams can now offer more than just a BOM (Bill-of-Materials) as our tool creates Sales Approval Drawings as well. But what really sets this experience apart is the new ability to add a QR code to their proposals, allowing anyone to see the configured product in 3D augmented reality on their own device. This creates a shared experience and a chance for collaboration during the quoting process for anyone from an engineer to the CEO.”

Sales representatives configure complex manufactured products with the QuoteBooks VCPQ (Visual Configure Price Quote) platform, creating a configurable quote with a BOM, Sales Approval Drawings, and an AR marker to create a holistic experience and understanding of the value of the product being quoted.

“Config2AR is powerful because it allows sales teams utilizing Atlatl VCPQ to share the end configuration in a 3D view to anyone. A customer can now work with sales representative to configure a product on one coast, and instantly enable a colleague on the other coast to view the proposed configuration in real space. This creates an ability for collaborative feedback ensuring accuracy and satisfaction for the purchase,” explained Marc Murphy, CEO at Atlatl Software.

Manufacturers work with the Atlatl team to define their manufactured products artwork and rules to create the interactive configuration experience used by their sales channel. Once on-board the VCPQ platform, the Atlatl Config2AR offering comes free as an option to be added to any quote. Users simply download the Config2AR app from the iTunes store, scan the QR code, and view the 3D configuration in augmented reality.

Atlatl’s fully integrated QuoteBooks Cloud is the only platform built specifically for the manufacturer-dealer/distributor relationship. QuoteBooks Cloud combines interactive 3D configuration with CPQ functionality and now AR capabilities to create a manufacturing-specific sales ecosystem. Manufacturers can easily manage and support distributed sales channels and dealers have efficient and accurate tools to quote and sell.

About Atlatl:

Charleston, SC-based, Atlatl Software ( is changing the way manufacturers and distributors sell. The suite of sale applications is empowering the highest performing companies to sell faster, more efficiently, and increase revenue.

• Quickly create 2D, 3D, and augmented reality configurations based on specific engineering rules.

• Produce engineering, installation, and shop floor drawings of products as they are configured.

• Instantly generate professional quotes with dynamic pricing.

• Efficiently manage the sales pipeline from lead to close, all on a mobile device.

• Digitally share pricing information and receive pipeline data from the distribution network.

Follow Atlatl on Twitter @Atlatlsoftware.

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