The Australia nutritional supplements market size reached USD 14.5 Billion in 2025 and is projected to grow to USD 28.8 Billion by 2034, registering a compound annual growth rate (CAGR) of 7.64% during the forecast period from 2026 to 2034. Market growth is driven by increasing consumer focus on preventive healthcare, physical fitness, and immunity enhancement. Shifting preferences toward plant-based, clean-label, and functional nutrition products, along with the rapid expansion of e-commerce and direct-to-consumer sales channels, continue to reshape purchasing behavior. Evolving regulatory frameworks promoting transparency, product safety, and quality assurance further support sustained market expansion.How AI is Reshaping the Future of the Australia Nutritional Supplements Market
• AI-powered personalized nutrition platforms enable consumers to receive customized supplement recommendations based on genetic profiles, lifestyle data, and health goals, increasing demand for tailored nutritional solutions.
• Integration of artificial intelligence into digital health and wellness platforms accelerates product innovation by supporting the development of targeted formulations addressing immunity, mental wellness, aging, and metabolic health.
• AI-driven predictive analytics enhance supply chain planning and inventory management, particularly across e-commerce and direct-to-consumer channels, improving delivery efficiency and customer satisfaction.
• Government-backed digital health initiatives and AI research programs increase consumer trust by supporting regulatory compliance, traceability, and product safety standards.
• AI-based monitoring of consumer sentiment, social media trends, and online feedback enables brands to refine marketing strategies, improve engagement, and respond rapidly to evolving consumer preferences.
• Leading market players increasingly use AI to forecast demand and streamline operations, supporting the launch of innovative formats such as water-based vitamins, functional beverages, and health-focused coffees in domestic and international markets.
Grab a sample PDF of this report:
https://www.imarcgroup.com/australia-nutritional-supplements-market/requestsample
Market Growth Factors
Growing health awareness and an increasing focus on preventive healthcare remain key drivers of the Australia nutritional supplements market. Consumers are becoming more proactive in maintaining wellness and preventing chronic conditions through regular intake of vitamins, minerals, herbal extracts, and functional foods. Fitness-oriented lifestyles and widespread health information shared through digital media platforms encourage daily supplement consumption. The heightened demand for immunity-supporting products that emerged during the COVID-19 pandemic continues to persist, supporting long-term growth in immune health, stress management, and energy-enhancing supplements.
The aging population and rising prevalence of chronic diseases further strengthen market demand. Older Australians increasingly seek supplements that support bone density, joint mobility, cardiovascular health, cognitive function, and immune resilience. Nutritional supplements are widely endorsed as complementary solutions for managing nutrient deficiencies and improving quality of life among aging consumers. Natural, non-invasive, and easy-to-consume supplement formats are particularly attractive to this demographic, ensuring sustained demand for age-specific and condi