The latest report by IMARC Group, titled “Australia Online Car Buying Market Report by Vehicle Type, Propulsion Type, Category, and Region 2025–2033,” offers a comprehensive analysis of the Australia online car buying market growth. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry. The Australia online car buying market size reached USD 10.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 24.8 Billion by 2033, exhibiting a growth rate (CAGR) of 9.50% during 2025–2033. Base Year: 2024
Forecast Years: 2025–2033
Historical Years: 2019–2024
Market Size in 2024: USD 10.0 Billion
Market Forecast in 2033: USD 24.8 Billion
Market Growth Rate 2025–2033: 9.50%
Australia Online Car Buying Market Overview
Australia's online car buying market is growing quickly. This growth is driven by increased digital use, a preference for convenience, and the emergence of contactless payment options. Consumers are turning to online platforms more often to compare vehicle prices, explore virtual showrooms, and access digital financing easily and transparently. The shift towards smooth digital transactions is making the car buying process simpler and attracting a wider range of customers. At the same time, increased trust in secure online payment systems and better user experiences are boosting consumer confidence. This trend is speeding up market growth and changing the automotive retail landscape across the country.
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Australia Online Car Buying Market Trends and Market Drivers
A major trend in the Australian online car buying market is the fast digital changes in the used vehicle segment. Improvements in platform technology are greatly enhancing customer experience. This is especially true for reimagined used car websites that improve usability and increase engagement. Consumers now want smooth, personalized, and easy-to-use interfaces that fit the broader trends of convenience and digital efficiency. A notable example is Toyota Australia's launch in March 2023 of its upgraded used car website, powered by Sitecore XM Headless. This change led to a 25% increase in conversion rates, a 35% decrease in bounce rates, and a 70% rise in time spent on the site. These gains show how digital innovation affects buying habits and sales results. As competition grows, automotive retailers are speeding up investments in effective platforms, simplifying online transactions, and creating immersive digital experiences to meet changing customer expectations in a fast-moving market.
Australia Online Car Buying Market Segmentation:
1. By Vehicle Type:
• Hatchback
• Sedan
• SUV
• Others
2. By Propulsion Type:
• Petrol
• Diesel
• Others
3. By Category:
• Pre-Owned Vehicle
• New Vehicle
4. By Region:
• New South Wales
• Victoria
• Queensland
• Western Australia
• South Australia
• Others