The latest report by IMARC Group, titled Australia Television Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025–2033, offers a comprehensive analysis of the Australian television market. The report includes competitor and regional analysis, along with a breakdown of segments within the industry. The Australia pressure sensor market size reached USD 11.11 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 26.79 Billion by 2033, exhibiting a growth rate (CAGR) of 9.20% during 2025-2033.Base Year: 2024
Forecast Years: 2025–2033
Historical Years: 2019–2024
Market Size in 2024: USD 11.11 Billion
Market Forecast in 2033: USD 26.79 Billion
Market Growth Rate 2025–2033: 9.20%
Australia Television Market Overview
The Australian television market is experiencing robust growth, fueled by widespread broadband access, rising adoption of smart TVs, and the increasing popularity of over-the-top (OTT) streaming platforms. Enhanced mobile internet connectivity and a strong demand for on-demand content are driving consumer engagement, while domestic content production and supportive government policies continue to strengthen the industry. The market is also benefiting from multicultural audience demand, expanded international and local content rights, and advancements like Hybrid Broadcast Broadband TV (HbbTV). Rising per capita income further supports consumer spending on premium content and connected TV technologies, accelerating overall market expansion.
Request For Sample Report:
https://www.imarcgroup.com/australia-television-market/requestsample
Australia Television Market Trends and Drivers
The expansion of high-speed internet through the National Broadband Network (NBN) is a major catalyst for growth in Australia's television market. By providing millions of households with faster and more stable connectivity, the NBN has enabled widespread adoption of streaming platforms and Internet Protocol Television (IPTV) services. The Australian government's AUD 3 billion investment to upgrade the NBN to full fiber-to-the-premises (FTTP) for 1.5 million additional homes by 2030 is set to deliver speeds of up to 1 Gbps. This infrastructure enhancement not only strengthens digital resilience but also ensures seamless streaming of high-definition and 4K content, significantly enhancing the viewer experience.
Rise of Over-the-Top (OTT) Platforms: The increasing adoption of OTT platforms has transformed the television landscape in Australia. Consumers are shifting from traditional cable and satellite services to internet-based streaming services, offering a wide range of content options and flexible viewing schedules. This shift is driving the demand for smart televisions with advanced features and internet connectivity.
Technological Advancements in Television Features: Advancements in television technology, such as the introduction of 4K and 8K resolution displays, OLED and QLED screen technologies, and integration with smart home ecosystems, are enhancing the viewing experience and attracting consumers. The incorporation of artificial intelligence (AI) for personalized content recommendations and voice control functionalities is further boosting the appeal of modern televisions.
Australia Television Market Segmentation:
1. By Technology:
• Smart TVs
• Non-Smart TVs
2. By Screen Size:
• Below 32 Inches
• 32 to 45 Inches
• 46 to 55 Inches
• 56 to 65 Inches