The latest report by IMARC Group, titled “Australia Television Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025–2033,” provides an expertise-driven analysis of the industry’s evolving landscape. The Australia television market size reached USD 11.11 Billion in 2024. Looking ahead, the market is expected to grow to USD 26.79 Billion by 2033, demonstrating a robust compound annual growth rate (CAGR) of 9.20% during 2025–2033.Base Year: 2024
Forecast Years: 2025–2033
Historical Years: 2019–2024
Market Size in 2024: USD 11.11 Billion
Market Forecast in 2033: USD 26.79 Billion
Market Growth Rate (2025–2033): 9.20%
Australia Television Market Overview
Australia’s television market is expanding rapidly, powered by high broadband penetration, rising smart TV ownership, and the growing popularity of OTT streaming platforms. Improvements in mobile internet connectivity and the rollout of the National Broadband Network (NBN) are making high-definition and 4K streaming more accessible. Domestic content production, favorable government policies, multicultural audience preferences, and increased per capita income all contribute to sustained market momentum. Hybrid Broadcast Broadband TV (HbbTV), interactive viewing, and advanced television features are enhancing consumer engagement and fueling the shift to data-driven, on-demand entertainment.
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Australia Television Market Trends
• Rapid expansion of high-speed internet and digital infrastructure supporting streaming platforms and IPTV.
• Significant increase in smart TV adoption; 75.6% of households owned a smart TV by end-2023.
• Accelerated use of 4K and OLED displays, integrated voice assistants, and interactive features.
• Surge in demand for diverse local and international content across multicultural audiences.
• Growing importance of hybrid broadcast broadband television (HbbTV) and data-driven audience targeting.
Australia Television Market Drivers
• High broadband and mobile internet penetration facilitating seamless video streaming.
• Consumer shift toward smart TVs and OTT platforms for flexible viewing experiences.
• Government funding and upgrades for national digital infrastructure.
• Increasing production and consumption of on-demand and locally produced content.
• Favorable regulations, rising disposable incomes, and enhanced viewing technology.
Challenges and Opportunities
Challenges
• Intense competition among manufacturers and platforms.
• Maintaining content diversity and relevance for multicultural audiences.
• Ensuring digital security and privacy in connected TV environments.
Opportunities
• Innovation in smart TV features and interactive apps.
• Partnerships for exclusive local and international content.
• Expansion into rural areas with broadband alternatives like Starlink.
• Leveraging AI and data analytics for personalized viewer experiences.
Australia Television Market Segmentation
By Technology:
• LED/LCD TV
• OLED TV
• QLED TV
• Smart TV
By Screen Size:
• Small Screen (Below 32 inches)
• Medium Screen (32 to 50 inches)
• Large Screen (Above 50 inches)
By Features:
• High-Resolution Displays (4K, 8K)
• HDR (High Dynamic Range)
• Audio Enhancement (Dolby Atmos, DTS X)
• Connectivity Options (Bluetooth, Wi-Fi, HDMI)
• Voice Control & AI Integration
By End User:
• Entertainment Enthusiasts
• Budget-Conscious Consumers
• Tech Enthusiasts
• Gamers