The latest report by IMARC Group, titled “Australia Wine Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025–2033,” provides a comprehensive analysis of Australia’s wine market growth. The report includes competitor and regional analysis, along with a detailed breakdown of segments within the industry. The Australia wine market size reached USD 10,162.0 Million in 2024. Looking forward, IMARC Group expects the market to grow to USD 14,869.2 Million by 2033, exhibiting a CAGR of 4.32% during 2025–2033.Base Year: 2024
Forecast Years: 2025–2033
Historical Years: 2019–2024
Market Size in 2024: USD 10,162.0 Million
Market Forecast in 2033: USD 14,869.2 Million
Market Growth Rate (2025–2033): 4.32%
Australia Wine Market Overview
The Australian wine market continues to expand steadily, supported by rising consumer interest in premium and health-conscious wines, growing export opportunities in Asia and North America, and a vibrant domestic wine tourism sector. Premiumization remains a defining trend, with younger consumers increasingly seeking boutique, estate-grown, and limited-edition labels that emphasize craftsmanship and regional identity.
Health and sustainability considerations are driving demand for low-alcohol, organic, and environmentally responsible wines, supported by advances in winemaking technology and eco-friendly packaging solutions. Prominent wine-producing regions such as Barossa Valley, Yarra Valley, and Margaret River continue to attract strong tourism activity, boosting both direct sales and brand engagement.
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Australia Wine Market Trends
• Rising demand for premium and artisanal wines, market segmentation by terroir and varietal
• Increasing popularity of lighter, low-alcohol, and alcohol-free wines
• Growth in eco-friendly, organic, and biodynamic viticulture and packaging solutions
• Rebound of wine exports to Asia, notably with tariff easing in China in 2025
• Expansion of wine tourism and direct-to-consumer (DTC) digital channels
• Application of digital and precision agriculture in vineyards
Australia Wine Market Drivers
• Robust export growth, aided by reduced trade barriers and global brand positioning
• Health and wellness trends driving demand for lower-alcohol and “better for you” wines
• Strong domestic market with innovative, immersive wine experiences and regional offerings
• Government support through trade agreements and promotional programs
• Industry investment in technology, automation, and digital marketing
Challenges and Opportunities
Challenges:
• Weather variability and climate change impact on grape yields
• Global supply chain pressures and competition in export destinations
• Cost increases for sustainable production and compliance
Opportunities:
• Growth in premium and DTC channels for boutique and luxury wines
• Expansion of sustainable, organic, and alternative packaging formats
• Innovation in varietals, new wine styles, and experiences tied to tourism
• Enhanced use of agri-tech and smart vineyard management
Australia Wine Market Segmentation
By Product Type:
• Still Wine
• Sparkling Wine
• Fortified Wine and Vermouth
By Color:
• Red Wine
• White Wine
• Rose Wine
By Distribution Channel:
• Off-Trade (Supermarkets, Hypermarkets, Specialty Stores, Online, Others)
• On-Trade
By Region:
• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland