The study, which is based both on desk research and multiple waves of qualitative primary research, is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who are planning to foray into the barbecue sauce industry in any manner.Barbecue sauce represents a type of condiment that is generally prepared with tomatoes, vinegar, garlic, onion, sugar or molasses, etc. It is commonly available in a wide array of flavors, ranging from ethnic to spiced-up home-style sauces, including sweet, sour, and salty. Barbecue sauce is generally stored and distributed in glass and aluminum containers or plastic pouches and packets. It is extensively used as a topping, basting, marinade, etc., to enhance the organoleptic property of various dishes, such as chicken, pork, beef ribs, etc.
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The growing preference for spicy food items and the elevating prevalence of cross-cultural interactions across countries are primarily driving the barbecue sauce market. In addition to this, the rising consumer inclination towards ready-to-eat (RTE) meals that require minimal cooking time and skills is further propelling the market growth. Moreover, restaurants, cafes, and other eateries are experimenting with numerous flavors and combinations of barbecue sauces to offer unique dishes to their customers, owing to the increasing popularity of inter-continental cuisines, which is acting as a significant growth-inducing factor. Apart from this, several other factors, such as extensive investments in R&D activities aimed at integrating automation in the production processes and the inflating number of departmental stores, supermarkets, convenience stores, hypermarkets, etc., are creating a positive outlook for the global market. Additionally, the introduction of non-genetically modified organism (non-GMO) product variants, on account of the elevating health concerns among individuals, is anticipated to cater to the growth of the barbecue sauce market over the forecasted period.
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