According to the report by Expert Market Research (EMR), the global basmati rice market was valued at USD 11.36 Billion in 2025. Driven by rising consumer preference for premium-quality and aromatic rice, the market is expected to grow at a CAGR of 5.00% between 2026 and 2035, reaching a projected value of USD 18.50 Billion by 2035. Basmati rice, renowned for its distinctive aroma, long grain, and non-sticky texture, has established itself as a preferred choice for both domestic consumption and international trade. Its versatility in culinary applications, coupled with its perceived health benefits, has significantly contributed to the expansion of the global market.

Basmati rice is primarily cultivated in India and Pakistan, and its export demand continues to rise across regions such as the Middle East, Europe, and North America. 

Basmati Rice Market Trends

The basmati rice market is witnessing several notable trends. The premiumization of food products has resulted in consumers increasingly opting for high-quality, certified, and aromatic rice. There is also a growing trend of value-added and ready-to-cook basmati rice products, including parboiled, flavored, and fortified variants, catering to busy urban lifestyles and convenience-driven consumption patterns.

Another trend gaining traction is the increased focus on organic and sustainable cultivation practices. Consumers are becoming more health-conscious and environmentally aware, prompting producers to adopt organic farming methods and eco-friendly packaging. The development of traceability solutions to ensure authenticity and quality is also shaping the market, especially for export-oriented business.

Drivers of Growth

Several factors are driving growth in the basmati rice market. Rising disposable income and changing dietary preferences towards healthier and premium foods are key contributors. The expansion of international trade, particularly exports from India and Pakistan, is enhancing market reach and accessibility. Basmati rice’s low glycemic index and high nutritional value make it a preferred option for health-conscious consumers, further boosting demand.

Additionally, the growing popularity of Indian and Middle Eastern cuisines globally has increased the use of basmati rice in both retail and foodservice sectors. Technological advancements in cultivation, milling, and packaging have also improved quality and shelf life, reinforcing consumer trust and market expansion.

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Basmati Rice Market Forecast

The global basmati rice market is projected to grow steadily over the forecast period of 2026–2035. With rising consumer awareness, increasing international demand, and the adoption of advanced cultivation and processing techniques, the market is expected to attain a valuation of USD 18.50 Billion by 2035. The continued focus on quality, convenience, and sustainability is likely to strengthen basmati rice’s position as a premium and widely preferred rice variety worldwide.