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Chic Hong Kong Grand Opening at COCO Park Shenzhen
Bringing together 130+ stylish Hong Kong brands, showcasing the city's charm, 5/26/2023 - Consumers in the Greater Bay Area (GBA) can look forward to experiencing three days of fashion and stylish shopping with the opening today of the Chic Hong Kong shopping festival. Jointly hosted by the Hong Kong Trade Development Council (HKTDC) and the Shenzhen Municipal People's Government, and held at the COCO Park shopping mall in Shenzhen's Futian District, the event is the first large-scale promotion of Hong Kong consumer goods in the GBA following the complete lifting of border-crossing restrictions.

Nearly 80 exhibitors with over 130 Hong Kong brands, will be showcasing "Hong Kong style" across food, lifestyle, and fashion.

The event is organized by HKTDC GBA Centre, China Council for the Promotion of International Trade Shenzhen Municipal Committee, Commerce Bureau of Shenzhen Municipality, and The People's Government of Futian District, with the support of Cyberspace Administration of Shenzhen Municipality, PRD Council of Federation of Hong Kong Industries, Hong Kong Chamber of Commerce in Guangdong, Hong Kong Chamber of Commerce Qianhai, and GBA-IDA.

New opportunities in GBA; Shenzhen-Hong Kong join forces to boost consumption

Among the distinguished guests attending the grand opening of the Chic Hong Kong shopping festival were Mr John Lee, Chief Executive of the Hong Kong Special Administrative Region; Mr Qin Weizhong, Mayor of the Shenzhen Municipal Government; Mr Zeng Pai, Standing Committee Member of the CPC Shenzhen Municipal Committee; Mr Gao Shengyuan, Secretary General of Shenzhen Municipal People's Government; Dr Peter K N Lam, Chairman of the HKTDC; and Ms Margaret Fong, Executive Director of the HKTDC.

In his welcome address, Dr Peter K N Lam highlighted the council's long-standing commitment to helping Hong Kong enterprises expand their presence in the Chinese mainland.

"With the complete lifting of border-crossing restrictions earlier this year, the economic recovery in the Greater Bay Area has gained strong momentum, and the two-way passenger flow between Shenzhen and Hong Kong continues to increase, demonstrating the new progress in their integration. Seizing the favourable momentum, the Chic Hong Kong shopping festival was conceived and chosen to be held in Shenzhen, a city with a robust fashion consumer market, to promote Hong Kong's high-quality brands and product designs to consumers in the Greater Bay Area and mainland cities, and to drive the development of the domestic circulation economy and intra-regional exchanges within the Greater Bay Area."

The HKTDC also plans to assist Hong Kong enterprises in connecting with new media and new retail channels through the GoGBA one-stop platform and the Mainland Development Support Scheme, enabling them to establish their brands through innovative models and expand their domestic sales market.

Explore the best of HK brands in one place.

The Chic Hong Kong shopping festival comprises three themed exhibition areas: Chic Living, Chic Style, and Chic Taste. These areas are situated in the Outdoor Star Plaza on Floor B1, the indoor atrium on L1, and just outside the venue. Products on show encompass a wide range, including consumer electronics and technology products, smart home goods, fashionable clothing and accessories, as well as food, beverages, and health products. Among the nearly 80 exhibitors, 40% are making their debut in the mainland market, using this event as a springboard to establish business ties.

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