Ciao Bella is a women-owned sustainable beauty company based in San Diego, California, taking aim at one of the most overlooked sources of plastic waste in the average bathroom drawer. The brand's flagship product, the Hair Halo™, is a plastic-free hair tie made from upcycled pineapple fiber blend fabric with a natural rubber and cotton elastic core. Founder Sage Dobby started the company after spending months researching how much plastic the hair accessory aisle quietly sends to landfill every year, and she has set Ciao Bella up as a direct challenger to disposable, mass-produced hair ties.The brand's mission rests on a simple observation. Most hair ties for women sold in drugstores and beauty retailers are made from plastic, recycled polyester, or synthetic elastic. They snap within weeks, leave creases in the hair, and end up in trash bins by the billion. While the traditional hair tie industry continues to rely on cheap synthetic materials and short product lifespans that encourage constant replacement, Ciao Bella is positioning itself as the opposite: reusable over disposable, plant-based over plastic, and long-term performance over fast-consumption beauty habits
The product lasts up to one year if taken proper care of, and the fabric contracts when wet, holds without creating dents, and it can work in all types of hair, such as thick, thin, curly, and straight. While the industry is used to waste and breakage as part and parcel of business, the firm is trying to introduce its product as an alternative high-performing item that does better without any plastic-related guilt feelings for the women wanting to have better hair days.
"Our clients' junk drawers are stuffed with broken, worn-out hair bands, but the majority of them do not know how significant environmental waste these little plastic bits amount to," the company's spokesperson said. "We wanted to provide people with an option. Something superior to what they had before, which would not end up in the landfill three weeks after they bought it. We do not intend to ask anyone to sacrifice their hair. We're asking them to ask why a hair tie has to be made of plastic in the first place."
With pre-orders now open, Ciao Bella is asking women across the country to rethink one of the smallest, most overlooked items in their beauty routines. The bigger goal is to prove that less waste does not mean less performance, less style, or less choice for the people who actually use these products every day. As the company grows its giving partnerships and its product range, the message it carries forward stays the same. Better hair ties, less waste, no compromise asked of anyone who picks up a pack.
About Ciao Bella
Ciao Bella is a women-owned sustainable hair care and beauty brand based in San Diego, California, founded by Sage Dobby. The company makes plastic-free hair accessories from upcycled pineapple fiber blend fabric and donates 5% of proceeds to environmental and community causes through partners including the Surfrider Foundation. The flagship Hair Halo™ ships from San Diego with free shipping on orders over $35 and is backed by a 90-day replacement promise. Pre-orders are open at https://ciaobellacollective.com