The brand makes the Hair Halo™, designed as a real swap for the plastic ponytail holders most women have used since middle school. Long hair is weighty, and an ordinary synthetic-elastic hair tie will end up being too tight that it will break your hair off from the roots, or too loose to hold until half the day goes by. Hair ties by Ciao Bella make use of recycled pineapple fiber fabric encased by a combination of rubber and cotton, with not a single ounce of synthetic elastic used in its construction. It becomes more effective as it gets wet. It also holds a thick, long ponytail without leaving the deep dent you get from a rubber band. A six-pack sells at $12.99, free shipping kicks in past $35, and a 90-day replacement covers any tie that snaps under normal wear.

"Long hair takes years to grow, and most women don't realize how much of it they lose to a 30-cent hair tie until they see the snapped strands wrapped around it at the end of the day," said a spokesperson for Ciao Bella. "We made the Hair Halo because there's no reason a daily accessory has to fight your hair. Pineapple fiber comes from leaves left behind after fruit harvest, which means a strong, breathable material that would otherwise rot in a field. Our customers tell us they stopped seeing breakage at the hairline, stopped getting headaches from tight ties, and stopped throwing away bags of cheap plastic ones every few months. That's the kind of swap that pays for itself over a year of wear."

Ciao Bella contributes five percent of revenue towards environmental and community organizations. The present donation partner is the Surfrider Foundation, which addresses the Tijuana sewage problem impacting the Southern California coastline. A six-pack helps eliminate 30 grams of plastic usage in manufacturing and avoids about 100 grams of carbon emissions compared to regular synthetic ties. The design and quality assurance process happens in San Diego, and there are few people on the team, so customer input directly influences the product development cycle.

Women who want a hair tie that holds a heavy ponytail, protects long strands from breakage, and skips the synthetic elastic that wrecks both hair and oceans can order the Hair Halo directly through the brand's website, with free shipping on orders over $35

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About Ciao Bella

Ciao Bella is a women-owned sustainable beauty brand in San Diego that makes plastic-free Hair Ties, including a gentle hair tie for long hair, for women who care about hair health and the planet. The brand sells directly through its site, donates 5% of proceeds to environmental causes, and has earned early coverage from CBS San Diego. To order or read more, visit https://ciaobellacollective.com/