CITIC Telecom International CPC Limited ("CITIC Telecom CPC"), a wholly owned subsidiary of CITIC Telecom International Holdings Limited (SEHK:1883) together with the most popular and award-winning dining guide OpenRice today celebrate their business collaboration. Using innovative technology to build a reliable dining experience and one-stop merchant platform, in reaching new heights for Asia FoodTech Ecosystems, OpenRice has won three category awards at the "IDC Digital Transformation Awards" - Omni-experience Innovator - Hong Kong, and DX CEO - Hong Kong and Regional.

CITIC Telecom CPC Supports OpenRice's Digital Transformation Journey

OpenRice has been going through a digital transformation journey in recent years, where they have gone from an online dining guide to a FoodTech Ecosystem. With its success in digital transformation, OpenRice has won three IDC Digital Transformation Awards - for Omni-experience Innovator - Hong Kong, and DX CEO - Hong Kong and Regional.

The IDC Digital Transformation Awards recognise the achievements of organisations that distinguished themselves with notable and measurable success in the execution of their organisation's digital transformation (DX) initiatives across the seven DX masteries and who make significant efforts to transform or disrupt the market.

During the digital shift, OpenRice redeveloped its Table Booking System into a native app and website, connecting consumers, restaurants and partners in the F&B and non-F&B sectors. The new initiative included the transformation of a table booking system into one-stop merchant platform "OpenRice Biz" to support restaurants' dining business journey, improve the availability of market insight solutions for merchants, as well as provide agile and digital business operations. Enabling technologies, including big data analytics and AI, were adopted to empower the initiative.

"With a majority of food and beverage merchants lacking the technology know-how and budget, OpenRice as a platform has taken the leading position to innovate and enhance services for restaurants. Thus, we introduced the OpenRice Biz Platform, where restaurant merchants can choose from a suite of dining solutions or have customised plans tailored specifically to better fit their needs. This was how our journey of digital transformation began," said Joe Yau, CEO at OpenRice. "We see digitalization as a part of the company's daily routine; growing with it and evolving with it has become second nature amidst the growing digital economy."

Delivering the Most Important Package in the Dining Journey: TRUST

As OpenRice continued to expand its platform business with increasing traffic, transactions and data volume, a more reliable security solution was needed. This is where CITIC Telecom CPC came in to assist OpenRice with their security and network system.

"With increasing cyber-attacks and phishing emails, as well as a rising amount of data usage due to the expansion of our service offerings, we needed to enhance our security level and data transmission," said Yau. "With CITIC Telecom CPC's TrustCSI(TM) UTM and Email Protection services, plus its TrueCONNECT(TM) MPLS connectivity service in place, OpenRice now enjoys reliable data flow and better data protection to help safeguard our business."

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