Accurate pricing

Headline prices should include all mandatory fees and unavoidable costs like delivery and installation. If total costs can’t be calculated in advance, provide an indicative price with a clear explanation.

Comprehensive costs

Include costs for necessary works and additional products in the headline price if most consumers will need them. Clearly display prices for optional products and explain any ongoing costs.

Honest claims

Do not use deceptively low prices or inflate prices to create a false impression of discounts. Avoid including government funding in the headline price unless most consumers are eligible.

Clear qualifications

Present any important qualifications close to the headline price. Indicate that the price is subject to change and explain how the final price will be calculated after assessing the consumer’s property.

Careful with government funding

Be cautious about including government funding in the headline price. Clearly state its inclusion and eligibility criteria, and direct consumers to detailed information on the funding scheme.

Transparent bundling

When offering product bundles, do not mislead consumers about the price. If you also sell products separately, provide individual prices to help consumers understand the bundle’s value.

Article by strategic marketing agency and anti greenwashing regulations specialist Content Coms