According to the report by Expert Market Research (EMR), the global data analytics market attained a value of USD 65.57 billion in 2025. Aided by the exponential growth in data generation across industries and the rising adoption of data-driven decision-making, the market is projected to witness substantial expansion over the forecast period. The industry is expected to grow at a CAGR of 20.60% during 2026–2035, reaching a value of USD 426.75 billion by 2035.

Data analytics refers to the systematic analysis of large volumes of structured and unstructured data to uncover patterns, trends, and actionable insights. It plays a critical role in enhancing operational efficiency, improving customer experience, optimising business strategies, and supporting predictive and prescriptive decision-making across sectors such as banking and finance, healthcare, retail, manufacturing, telecommunications, and government.

Data Analytics Market Trends

A key trend shaping the global data analytics market is the increasing integration of artificial intelligence (AI) and machine learning (ML) technologies. Advanced analytics solutions powered by AI and ML enable real-time insights, predictive modelling, and automation, significantly enhancing the value proposition of analytics platforms.

Another notable trend is the growing adoption of cloud-based analytics solutions. Organisations are increasingly migrating to cloud environments to benefit from scalability, flexibility, and cost efficiency, while enabling seamless access to analytics tools across distributed workforces. Additionally, the rising emphasis on self-service analytics is empowering non-technical users to generate insights without relying heavily on IT teams, thereby accelerating data-driven decision-making.

Drivers of Growth

The rapid digital transformation across industries is a primary driver of the global data analytics market. Businesses are generating vast amounts of data from digital platforms, IoT devices, social media, and enterprise systems, necessitating advanced analytics tools to extract meaningful insights and maintain competitive advantage.

Moreover, the increasing focus on customer-centric strategies is driving the adoption of data analytics solutions. Organisations are leveraging analytics to understand customer behaviour, personalise offerings, and enhance engagement and retention. Regulatory compliance and risk management requirements, particularly in sectors such as banking and healthcare, are further boosting demand for robust analytics capabilities to ensure data accuracy, transparency, and security.

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Data Analytics Market Forecast

Over the forecast period, the global data analytics market is expected to experience rapid and sustained growth, driven by technological advancements, expanding use cases, and increasing investments in digital infrastructure. As organisations continue to recognise data as a strategic asset, the adoption of advanced analytics solutions is set to accelerate, positioning data analytics as a cornerstone of business innovation and competitiveness through 2035.