[FURL=https://www.industryarc.com/Report/19342/digital-analytics-market.html]Digital Analytics Market[/FURL] is forecast to reach $5.2 billion by 2025, growing at a CAGR of 10.7% from 2020 to 2025. Digital analytics is used to determine the actions and trends of clients. Digital analytics helps in real-time tracking and enables digital marketers to effectively manage multiple customer reach channels, such as social media, email marketing, search engine results, advertising display, etc. Digital analytics solution providers offer services varying from deliberate planning to implementation to insight generation across all digital platforms such as mobile, tablet, or web. According to Forbes, around 15% of Fortune 500 companies use Big Data analytics and yet the amount of digital information generated by companies continues to grow exponentially. Many organizations are adopting Big Data and cloud computing systems to handle their operations. Key Takeaways
Digital analytics helps in real-time tracking and enables digital marketers to effectively manage multiple channels of customer reach, such as social media, email marketing, search engine results, advertising display etc.
Big Data and cloud computing systems are adopted by many organizations to handle their operations. This increase in the adoption of advanced technologies by enterprises is expected to contribute significantly to market growth over the forecast period.
Although small and medium-sized enterprises exhibit faster adoption rates, market players continue to reap substantial revenues from large enterprises.
The ever-changing consumer preferences and the growing penetration of smartphones and the Internet are expected to intensify further in the coming years.
APAC is home to most of the world's smartphone and social media users. The regional market for digital analytics is driven by a rising preference for online shopping and growing internet penetration, especially in countries like China and India.
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Digital Analytics Market Drivers
Emerging technologies such as big data, IoT, and AI
Increasing adoption of smartphones and other technologically advanced solutions
Market Landscape: Digital Analytics Market is expected to be dominated by major companies such as Adobe, HCL Technologies Limited, Microsoft Corporation, SAS Institute Inc., Cartesian Consulting, Oracle Corporation, Google Inc., AT INTERNET, Nabler Web Solutions Pvt. Ltd., Webtrekk, and IBM Corporation.
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