Digital marketing refers to the integration of numerous internet-based platforms and electronic media for promoting several brands, goods, and services. It uses instant messaging (IM), social media platforms, websites, and mobile applications to enhance consumer engagement. Digital marketing is usually conducted through a software that generates reports and analytics, creates landing pages, and performs other promotional activities. The software also helps in reaching the targeted audiences and building brand loyalty.Get Sample Report with Detail COVID-19 Impact Analysis - https://www.imarcgroup.com/digital-marketing-software-market/requestsample
Market Trends
Rapid digitization across several industry verticals, along with the growing focus of several organizations on expanding their consumer reach, is bolstering the demand for digital marketing software. Additionally, increasing adoption of numerous digital marketing strategies by companies for analyzing consumer behavior and preferences is also driving the market growth. The rising proliferation of digital marketing software among small and medium enterprises (SMEs) based on its cost-efficiency and ability to reach mass audiences is further propelling the global market. In the recent times, the sudden outbreak of the COVID-19 pandemic has led to the growing consumer inclination towards e-commerce platforms and internet-based entertainment services.
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List of Key Companies Covered in this Market Report:
Act-On Software Inc.
Adobe Inc.
Hewlett Packard Enterprise Development LP
HubSpot Inc.
IBM Corporation
Microsoft Corporation
Oracle Corporation
com Inc.
SAP SE
SAS Institute Inc.
The report has segmented the market on the basis of solution, service, deployment type, organization size, end use and geography.
Breakup by Solution:
Customer Relationship Management (CRM)
Email Marketing
Social Media
Search Marketing
Content Management
Marketing Automation
Campaign Management
Others
Breakup by Service:
Professional Services
Managed Services
Breakup by Deployment Type:
On-Premise
Cloud-Based
Breakup by Organization Size:
Large Enterprises
Small and Medium Enterprises (SMEs)
Breakup by End Use:
Media and Entertainment
Manufacturing
Retail
BFSI
Information Technology
Healthcare
Others
Breakup by Geography:
North America (U.S. & Canada)
Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
Latin America (Brazil, Mexico)
Middle East & Africa
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