Digital marketing involves promotion of services or products through electronic media with the help of digital technologies such as search engine optimization (SEO), search engine marketing (SEM), content marketing, data-driven marketing and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, and display advertising among others.Have A Fresh Look @ [FURL=https://www.coherentmarketinsights.com/ongoing-insight/digital-marketing-software-market-1122]Click Here[/FURL]
Digital marketing software enables consumers to access any information they want, at any moment, and any desired location. Digital marketing manages website traffic to help measure the exact number visitors to a website. Digital marketing software also helps to improve content performance and generate traffic to measure the number of page viewers, their location, and contact details. These operations can be done by using digital analytics software such as HubSpot, Marketo, Vocus, Yesware, and Sailthru, among others. For example, Marketo deals with tools used in marketing automation, lead generation, social media marketing, sales management, and analytics.
Digital Marketing Software Market Taxonomy
On the basis of component, the global digital marketing software market is segmented into:
Services
Software
On the basis of deployment mode, the global digital marketing software market is segmented into:
Cloud
On-premises
On the basis of organization size, the global digital marketing software market is segmented into:
Small and Medium-sized Enterprises
Large Enterprises
On the basis of end-use industry, the global digital marketing software market is segmented into:
Banking, Financial Services, and Insurance
Transportation and Logistics
Consumer Goods and Retail
Education
Healthcare
Manufacturing
Media and Entertainment
Telecom and IT
Travel and Hospitality
Major players operating in the global digital marketing software market include Adobe Systems, Oracle Corporation, SAP AG, Salesforce.Com, INC., IBM Corporation, Marketo Inc., Microsoft Corporation, Hubspot Inc., SAS Institute Inc., and Act-On Software.
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