During the event, Dusit executives will share details about Dusit's group-wide response to the global pandemic, including how it has reimagined its unique brand of Thai-inspired gracious hospitality to deliver not only short-term financial improvement, but also longer-term value creation by providing additional convenience, experience and value for guests.

This includes the introduction of four new pillars of Dusit Graciousness, which respond directly to shifting consumer trends - Service (personalised and gracious), Well-Being (delivering wellness experiences beyond the spa), Locality (uniquely linking guests with the local community), and Sustainability (social, economic, and environmental) - and the subsequent roll-out of services, activities and experiences in each of these areas to enrich the stay experience and create meaningful and memorable moments at Dusit Hotels and Resorts worldwide.

Dusit's new group-wide wellness concept, Devarana Wellness, is just one exciting development to emerge from this strategic approach.

Specially designed to weave well-being elements throughout the entire stay experience, the new concept has been specially crafted to address guests' most shared concerns - including destressing, detoxifying, and enjoying a deep restorative sleep - and includes, amongst others, the introduction of regular wellness activities such as yoga, meditation and sound bath sessions.

Dusit has also introduced a new centralised corporate Customer Experience (CX) team tasked with ensuring that each of its properties is positioned to drive guest satisfaction by offering unique experiences beyond the standards and capabilities of the competition. Local collaborations and community-centric events and activities are central to this.

Despite the challenging business environment, Dusit has continued to expand its operations globally during the pandemic. Over the past two years, the company has opened nine new properties, signed an additional nine, and leveraged its experience in operating hotels to introduce property management and training services for leading condominium developers in Thailand.

Significant enhancements of its longest-running properties, such as Dusit Thani Hua Hin in Thailand, have also taken place in line with Dusit's vision to position them as dynamic and vibrant spaces that meet the lifestyle needs of all generations of travellers.

Notable openings since 2020 have included Dusit Thani Laguna Singapore, the first resort in Singapore with direct access to two championship golf courses, and ASAI Bangkok Chinatown, the first property under ASAI Hotels - Dusit's new affordable lifestyle brand designed to link millennial-minded travellers with authentic local experiences in the world's most vibrant neighbourhoods.

In terms of new signings, Dusit has continued to plant flags in new key destinations, including its first hotels in Japan (Dusit Thani Kyoto and ASAI Kyoto) and India (Dusit Princess Serviced Suites Kolkata). All three are slated to open next year.

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