Entertainment Expo 2025 is organised by the Hong Kong Trade Development Council (HKTDC) with sponsorship from the HKSAR’s Cultural and Creative Industries Development Agency (CCIDA), Film Development Fund, and the Culture, Sports and Tourism Bureau and is part of Arts March Hong Kong. The launch ceremony will take place on 17 March at the Hong Kong Convention and Exhibition Centre (HKCEC), with Leon Lai continuing in his role as Hong Kong Entertainment Ambassador and carrying forward his mission of promoting Hong Kong's film and entertainment culture.

A new addition to this year's line-up, the Hong Kong Film Music Fiesta joins forces with established events including the Hong Kong International Film and TV Market, EntertainmentPulse, Hong Kong International Film Festival, Hong Kong Film Awards, Asian Film Awards, Digital Entertainment Summit, Hong Kong - Asia Film Financing Forum, and the Microfilm Production Support Scheme (Music), presenting captivating entertainment content

Hong Kong International Film and TV Market (FILMART)

The 29th FILMART, Asia's leading entertainment content marketplace organised by the HKTDC, will run from 17 to 20 March at the HKCEC and brings together more than 750 exhibitors from over 30 countries and regions, and features more than 30 regional pavilions. This year, Australia, Cambodia, France, India, Malaysia, Saudi Arabia and Vietnam will host new pavilions while emerging markets including Czech Republic and Kazakhstan, join for the first time, further enhancing the event's cultural diversity.

FILMART introduces several groundbreaking initiatives this year, headlined by Producers Connect - a collaborative effort between the Culture, Sports and Tourism Bureau, CCIDA, Hong Kong Film Development Council, and the HKTDC, funded by Film Development Fund. This focused programme features a series of events including a panel discussion, fireside chats, workshops and business matching activities, forging valuable networks for emerging and renowned producers from Hong Kong and around the world, to steer more co-productions, while supporting up-and-coming talents.

In response to the global digital transformation sweeping across the film and TV production world, the HKTDC will launch the AI Hub pilot programme in collaboration with the Association of Motion Picture Post Production Professionals and the Movie Producers and Distributors Association of Hong Kong. Comprising an exhibition zone, conference panel and forums, AI Hub promotes AI usage across the filmmaking process, with the exhibition zone spotlighting AI solutions from the Hong Kong Academy for Performing Arts (HKAPA) School of Film and Television, Lenovo and Sony, and more. Distinguished industry leaders and AI pioneers will also gather at the conference and forums to share their knowledge and expertise in harnessing AI's game-changing potential.

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