According to the report by Expert Market Research (EMR), the Europe rice bran oil market reached a volume of approximately 401.05 thousand metric tonnes (KMT) in 2025. Supported by growing consumer awareness regarding healthy cooking oils, rising demand for plant-based and heart-friendly edible oils, and increasing applications in food and non-food industries, the market is projected to grow at a CAGR of 2.80% during the forecast period of 2026–2035, reaching a volume of around 528.60 KMT by 2035. The market outlook remains positive, driven by shifting dietary preferences and an increasing focus on preventive healthcare across Europe.

Rice bran oil is extracted from the outer layer of rice grains and is valued for its balanced fatty acid profile, high smoke point, and presence of bioactive compounds such as gamma-oryzanol, tocopherols, and phytosterols. 

Europe Rice Bran Oil Market Trends

A key trend in the Europe rice bran oil market is the increasing preference for healthier edible oils. Consumers are gradually shifting away from traditional saturated fats towards oils that support cardiovascular health. Rice bran oil, with its cholesterol-lowering properties and antioxidant content, is gaining traction among health-conscious consumers and food service operators.

Another notable trend is the expanding use of rice bran oil beyond culinary applications. The oil is increasingly utilised in cosmetics and personal care products due to its moisturising, anti-ageing, and UV-protective properties. Additionally, the demand for refined and premium-grade rice bran oil is rising, particularly in developed European markets, as consumers seek high-quality and clean-label products.

Drivers of Growth

The primary driver of growth in the Europe rice bran oil market is the rising awareness of lifestyle-related health issues, such as cardiovascular diseases and obesity. Increasing emphasis on balanced diets and healthier cooking practices is encouraging the adoption of rice bran oil as an alternative to conventional vegetable oils.

Furthermore, the growing popularity of plant-based and vegan diets across Europe is supporting market expansion. Rice bran oil aligns well with these dietary trends, as it is naturally plant-derived and versatile in various food preparations. 

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Europe Rice Bran Oil Market Forecast

Over the forecast period from 2026 to 2035, the Europe rice bran oil market is expected to experience steady growth, supported by increasing health consciousness and diversification of applications. Western Europe is anticipated to remain a key market due to higher disposable incomes and established health food trends, while Central and Eastern Europe are expected to witness gradual adoption.