There are following research techniques which could be used by the Sainsbury in order to understand the market and their consumer’s behaviors.

Survey- it is consisted with the collecting data from the consumers directly. It is divided into two parts public survey and sample survey. Public survey provides data collectively representation the public at large and their average opinion. Whereas sample survey is considered to be part of the limited people and part of the segment who give their opinion with the certain choice of action. This survey is consisted with phone survey or data collected with the help of questionnaire or online survey.

Focus group- In these marketing research techniques particular groups is considered and data is collected with the help of these public who are covered in particular group. In this process different data is collected from the different group of people and then this collected data is analyzed by the management team to understand the trends and consumer behavior

Personal interview- in these personal interviews consumers are asked personally to give their opinion regard with the certain newly introduced goods and services. Sainsbury offer their products and services to the customer at free of cost and ask them whether these goods needs any rectification or some other changes in its product qualities.

Observation- it is the process with the help of which Sainsbury understands consumer behavior and their choice of action. It is consisted with the putting the CCTV camera in stores and other places which can provides the valuable insights of the consumers and their choice of actions. This process gives company the accurate picture of the consumer’s usage and their habit with the particular products and services.

Offering goods at free of cost- it is the most effective marketing research technique used by Sainsbury in the introduction stage of its product. This has helped me organization to understand the consumer and how they respond with the different choice of the product.