UK - How to Get a Featured Snippet in Google from Digital NRG

How to Rank for Featured Snippets: Large Scale Analysis

The holy grail of search engine optimisation for any SEO company is to achieve the featured snippet, often called “position zero”, for a customer. At Digital NRG we set out a strategy to achieve this for our customers at the start of 2018. We are delighted to have achieved not just one, but multiple featured snippets for a number of our customers within a few months.

In a recent study conducted by SEMrush and Ghergich & Co., they analysed 6.9 million featured snippets. Furthermore, they analysed 80 million keywords. The goal was to break down featured snippet percentages by keyword group.

Their focus was on questions, prepositions, and comparisons search phases. They noted great success earning featured snippets in these three areas. But they wanted the data to back up what they saw on the ground. Now, thanks to the SEMrush, they have it.

The research findings were compiled by A.J. Ghergich, the founder of Ghergich & Co.

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Click here to find out everything you need to know about How to Get a Featured Snippet in Google: www.digitalnrg.co.uk/how-to-get-a-featured-snippet-in-google/

Featured Snippet – Summary

A featured snippet or a page that gains a number of featured snippets, can be very beneficial to a website and subsequently the business. A small business or local business has as much chance of gaining a featured snippet, they are not reserved for large companies or international organisations. Relevancy to the subject matter, concise and well-structured answers and getting links from websites and social media gives every website and business the chance of gaining a featured snippet.

Can a featured snippet be guaranteed? Although Digital NRG has achieved multiple featured snippets for numerous customers, a featured snippet cannot be guaranteed. What can be assured is the content added to your website and the digital marketing activities applied to the content gives the website every chance of obtaining a coveted feature snippet.