The 52nd HKTDC Hong Kong Toys & Games Fair, 17th HKTDC Hong Kong Baby Products Fair and 24th Hong Kong International Stationery & School Supplies Fair concluded successfully today at the Hong Kong Convention and Exhibition Centre. The Toys & Games Fair and Baby Products Fair were organised by the Hong Kong Trade Development Council (HKTDC), while the Stationery & School Supplies Fair was jointly organised by the HKTDC and Messe Frankfurt (HK) Ltd. The four-day physical fairs attracted some 82,000 buyers from 121 countries and regions, fostering cross-regional trade and cross-section cooperation. Opening to both trade buyers and the public, the newly launched “Pop & Play” pavilion was a big draw at the Toys & Games Fair and attracted some 10,000 public visits. The pavilion helped local toy brands connect with global buyers to expand into international markets, further unleashing the commercial potential of their IPs, while also enabling Chinese Mainland and overseas brands and IPs to engage directly with local fans of trendy toys and collectibles.Over 41,000 buyers visited the Toys & Games Fair, while some 27,000 and some 14,000 buyers attended the Baby Products Fair and Stationery & School Supplies Fair respectively. Buyers from outside Hong Kong primarily came from the Chinese Mainland, Taiwan, Malaysia, the Philippines and Thailand from the ASEAN bloc, Korea, India and the US. Buyers from nearby Macao, ASEAN’s Vietnam, Belgium and Poland from Europe and South Africa also recorded double-digit growth. The fairs adopted the HKTDC’s hybrid EXHIBITION+ model, which includes the physical shows along with online access through the Click2Match smart business matching platform, which will continue connecting exhibitors and buyers until 22 January.
Jenny Koo, HKTDC Deputy Executive Director, said: “This year's trio of fairs brought together more than 2,600 exhibitors from 37 countries and regions, attracting 82,000 global buyers to attend and kickstarting the HKTDC's busy calendar of events in 2026. The new ‘Pop & Play’ pavilion at the Toys & Games Fair proved to be highly popular, showcasing 150 trendy IPs alongside various fair premieres and global limited-edition collectibles. Representatives from diverse industries and sectors were keen to explore the commercial potential of different IPs and discuss cross-industry collaboration opportunities. The pavilion was also open to members of the public, with large numbers of visitors checking in, snapping photos and engaging directly with exhibitors. We believe the fair can amplify IP value through cultural integration, brand collaborations and market strategies, helping local brands to take their businesses beyond Hong Kong and onto the international stage."
“Pop & Play” pavilion drove cross-industry IP collaborations, opened to public to promote interaction between industry and fans
The three fairs continued with the theme “New Play for All”, with the enduring popularity of trendy and collectible toys injecting strong growth momentum into the toy industry. The new “Pop & Play” pavilion brought together popular international and local IPs. Hong Kong exhibitor Matrix Promotion showcased 11 original local IPs and presented a series of fair-exclusive debut products. Founder and CEO Ray Leung said: “Combining B2C elements with B2B provides an energetic atmosphere that makes it easier to facilitate collaborations and build relationships with potential partners.
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