The global functional drinks market size was estimated at USD 149.75 billion in 2024 and is projected to reach USD 248.51 billion by 2030, growing at a CAGR of 8.9% from 2025 to 2030. Increasing awareness regarding the health benefits of consuming functional drinks, enriched with health-enhancing ingredients, including amino acids, vitamins, and minerals, among others, is a major driver boosting the growth of the functional drinks industry.Key Market Trends & Insights
• The North America functional drinks market registered a high revenue share of 37.6% in 2024.
• The United States functional drinks market is significantly influenced by health trends among millennial consumers, a preference for convenience, and continuous product innovation.
• By type, energy drinks segment dominated the market with the highest revenue share of 53.1% in 2024.
• By distribution channel, the hypermarket and supermarket segment dominated the global market with a market share of 40.7% in 2024.
Market Size & Forecast
• 2024 Market Size: USD 149.75 Billion
• 2030 Projected Market Size: USD 248.51 Billion
• CAGR (2025-2030): 8.9%
• North America: Largest market in 2024
• Asia-Pacific: Fastest growing market
Key Functional Drinks Company Insights
The global market is highly competitive with many international and regional players. Major companies enter into strategic partnerships, mergers & acquisitions, and joint ventures to gain a competitive edge in the market. In addition, manufacturers focus on capacity expansions and research & development for new product development to offer trending products to consumers.
• Swiss multinational Nestlé, one of the largest food and beverage company, has a strong position in health and nutrition, including various functional drinks. Its focus on nutrition science R&D allows for specialized products like N3 prebiotic milk. Nestlé's "Nutrition, Health and Wellness" strategy uses innovations like probiotics and plant proteins to meet functional drink trends.
• The Coca-Cola Company, headquartered in Atlanta, has broadened its focus beyond soft drinks into functional and hydration categories. Its product range includes sports drinks, Powerade, energy drinks through distribution and proprietary brands, vitamin-enhanced waters, and newer offerings like prebiotic sodas and caffeinated waters. Coca-Cola's key advantages are its extensive global distribution network, strong marketing capabilities, and efficiency in scaling up new product lines.
Key Functional Drinks Companies:
The following are the leading companies in the functional drinks market. These companies collectively hold the largest market share and dictate industry trends.
• The Coca-Cola Company
• Monster Energy Company
• PepsiCo
• Red Bull
• Otsuka Holdings Co., Ltd.
• SUNTORY HOLDINGS LIMITED.
• Danone S.A.
• Nestlé
Order a free sample PDF of the Functional Drinks Market Intelligence Study, published by Grand View Research.