Every report is subjected to the same analysis, regardless of whether it comes from the BBC, GB News, Express, Mail, Guardian or any other 'news' platform.

*TODAY WE ARE INTRODUCING AN UNUSED FACILITY THAT INFORMS THE PUBLIC HOW MEDIA CURRENTLY DISTORTS THE 'NEWS' IT DISTRIBUTES BY TURNING IT INTO ITS 'BIASED VIEWS'*

Six principal tests expose how the finished “news” presented to the public has been constructed. The first 2 criteria are what is expected when they hear or read an news article.

The second group of 4 criteria are on how the journalist/s introduce factors are specifically not just news, more constructions created by the journalist/s to impart any attempt to 'influence' the perception of that news to a preferred conclusion - instead of leaving that conclusion to be made by the recipient of that news.

1/. HARD NEWS

What is genuinely new, verifiable information is being reported?

2/. ESSENTIAL CONTEXT

What information does the reader genuinely need to understand that news properly?

3/. VIEWS & OPINION

How much space is occupied by politicians, campaigners, commentators, organisations or other quoted opinion?

4/. SPECULATION & PREDICTION

How much concerns what might, could or is expected to happen rather than what actually has?

5/. REPORTER INTERPRETATION & FRAMING

Where does journalism move beyond reporting facts and begin influencing how those facts are perceived through language, emphasis or presentation?

6/. NON-ESSENTIAL BACKGROUND & NOISE

How much material surrounds the story without being necessary to understand the actual news?

Then we publish the result.

NEWS versus VIEWS.

We do not require every article to produce the same answer. Quite the opposite. A genuinely factual, properly contextualised article should demonstrate that through the numbers.

And when it doesn't?

We NAME the media practice. We DEMONSTRATE it. We DOCUMENT the evidence.

THEN YOU DECIDE YOURSELF 'YOUR OWN CONCLUSION'

Media influence reaches people every day. That makes scrutiny of journalism every bit as important as scrutiny of politicians - but rarely applied over the last 90 years - UNTIL NOW.

GB2GB is building a common cause around one very simple principle:

FREE AND FAIR BALANCED MEDIA FOR ALL.

If you share that aim, you don't have to agree with GB2GB on every issue, but we ask you to at least support the principle. That should be the natural conclusion of being FAIR AND BALANCED.

Fair media shouldn't belong to Left or Right. It should belong to everyone. Just register your name in support of the principle Click Here

BW original analysis | Research & drafting assisted by AI