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The GCC cosmetics market is expanding due to rising consumer focus on personal grooming and wellness, fueled by increasing disposable incomes. Saudi Arabia, a key market, sees high spending on luxury cosmetics, with the market valued at USD 3.9 billion recently. The growing popularity of organic and natural products reflects consumer demand for skin-friendly, non-toxic options. Social media influencers, with over 1,000 active in the UAE, amplify brand visibility through digital marketing. Companies like L'Oréal and Coty are investing in AR and VR tools to enhance consumer engagement, further driving demand.

Government initiatives and economic factors bolster the market's growth. Saudi Vision 2030 supports the cosmetics sector through partnerships like the one between Istituto Marangoni and the Saudi Fashion Commission, fostering innovation in luxury cosmetics. The UAE's status as a financial and tourist hub drives demand, with consumers spending USD 2.1 billion on beauty products recently. The rise of e-commerce, supported by high internet penetration (99% in the UAE), facilitates access to diverse products. Additionally, the increasing female workforce, now at 16.7% in the UAE, boosts purchasing power, further propelling market growth.

Key Market Trends & Insights:

Surge in Demand for Halal-Certified Cosmetics

The GCC cosmetics market sees rising demand for halal-certified products, driven by cultural and religious preferences. Over 60% of consumers in Saudi Arabia prefer halal cosmetics, with brands like L'Oréal offering certified lines, ensuring compliance with Islamic standards.

Growth of E-Commerce and Digital Retail

E-commerce is transforming the GCC cosmetics market, with online platforms accounting for 6.1% of total sales recently. High internet penetration (99% in UAE) supports brands like Sisley Paris launching online stores, enhancing accessibility and convenience.

Rise of Organic and Natural Products

Consumers increasingly favor organic and natural cosmetics, with 75% of MENA consumers preferring eco-conscious brands. Forest Essentials expanded in the GCC, offering chemical-free skincare, aligning with demand for sustainable, cruelty-free products tailored to regional preferences.

Influence of Social Media and Influencers

Social media drives beauty trends, with over 1,000 influencers in the UAE promoting cosmetics. MAC Cosmetics collaborated with Saudi influencers like Nirvana Abdul, boosting brand visibility and engaging 94.3% of Saudi Arabia’s social media users.

Adoption of AR and VR Technologies

AR and VR tools enhance consumer experiences, with Coty Inc. integrating virtual try-ons into its marketing. Lancôme’s AI-powered makeup assistant in the GCC allows personalized product trials, driving engagement and sales through innovative technology.

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