The fairs feature over 7,000 exhibitors from some 30 countries and regions.

Home InStyle introduces a brand new image and the acclaimed World of DeLuxe PrintPack Zone will spin off from the Hong Kong International Printing & Packaging Fair to debut as DeLuxe PrintPack Hong Kong.

The seven events run during the prime sourcing period in late April at the Hong Kong Convention and Exhibition Centre and AsiaWorld-Expo, generating greater synergies for cross-industrial and cross-sectoral collaboration.

Hong Kong has always been known for its rich blend of Chinese and Western cultures, generating a thriving cultural and creative ecosystem that has become one of the economic-growth engines. The Hong Kong Trade Development Council (HKTDC) will host seven events covering lifestyle products and licensing industry in April. These include the Home InStyle and Fashion InStyle from 20 to 23 April at the Hong Kong Convention and Exhibition Centre (HKCEC). Exhibitions and conferences will follow in the next week – the Hong Kong Gifts & Premium Fair from 27 to 30 April at the HKCEC, the Hong Kong International Printing & Packaging Fair and concurrently the debut DeLuxe PrintPack Hong Kong at AsiaWorld-Expo, as well as the Hong Kong International Licensing Show and Asian Licensing Conference from 27 to 29 April at the HKCEC. These seven events further promote Hong Kong’s lifestyle and creative industries, helping the sectors seize global opportunities.

Sophia Chong, Deputy Executive Director of the HKTDC, said: “This year, the HKTDC continues to coincide its seven events to highlight lifestyle products and licensing opportunities in late April to create more synergies. Catering to industry needs, we have redesigned the Home InStyle fair and introduced the new DeLuxe PrintPack Hong Kong. Global exhibitors will showcase creative designs and innovative technologies, proactively addressing three major industry trends – cultural and creative design, sustainability and multi-functionality of products. April is the prime sourcing month; these seven major events will provide a comprehensive platform for global exhibitors and buyers to explore bountiful business and trade opportunities across industries and sectors.”

The seven lifestyle events include six products fairs and one licensing conference. These six fairs will bring together over 7,000 exhibitors from some 30 countries and regions, including Mainland China, Hong Kong, Australia, Italy, Japan, Korea, Luxembourg, Poland, Spain, Saudi Arabia, Thailand and the United States, showcasing a wide spectrum of lifestyle products, brands and services in various categories, including houseware, fashion, gifts, printing and packaging, and licensing. The Asian Licensing Conference will gather nearly 30 international licensing industry experts to share valuable insights.

Home InStyle showcases global design homeware and Fashion InStyle promotes sustainability (20 – 23 April at HKCEC) Adapting to changing markets, the HKTDC has reconfigured some fairs this year to provide more comprehensive and effective promotion and sourcing platforms.

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