The creative industry is a powerhouse of economic growth. The Hong Kong Trade Development Council (HKTDC) unveiled seven creative events covering fashion, lifestyle and licensing at the Hong Kong Convention and Exhibition Centre (HKCEC). The events are the Hong Kong Gifts & Premium Fair; Home InStyle; the Hong Kong International Home Textiles and Furnishings Fair; Fashion InStyle and the Hong Kong International Printing and Packaging Fair, as well as the Hong Kong International Licensing Show and Asian Licensing Conference. As international business travel and commercial activities return to normal, these seven events have attracted more than 4,100 exhibitors from 23 countries and regions, covering gifts, home products, home textiles, fashion, printing and packaging solutions, licensing projects and more, while the Asian Licensing Conference has invited about 30 global industrial giants and insiders to share insights.During a media tour, HKTDC Deputy Executive Director Sophia Chong said: "HKTDC has always been committed to promoting Hong Kong creative and design industry to the world through exhibitions, conferences and other activities. This year, we are bringing together seven major events covering fashion, lifestyle and licensing in April under one roof for the first time, providing a unique platform to cultivate new possibilities for licensing business through accommodating more non-character IPs; broadening the IP portfolio to include art, culture and digital brands that are used in licensed gifts. We believe this will create greater synergies and will open up more business opportunities across industries and disciplines.
"As one of the world's most recognised cities for meetings, exhibitions, incentive and business travel, Hong Kong attracts high-quality exhibitors and buyers from around the globe. HKTDC exhibitions are known for their internationalisation, scale and comprehensive support facilities. This year, the exhibitions featured about 70% non-local exhibitors and welcomed numerous provincial and municipal delegations from Mainland China - a testament to the return of international businessmen to Hong Kong," she added.
The events have recruited more than 200 buying missions from 50 countries and regions, including buyers from the mainland, Japan, Korea, Association of Southeast Asian countries, India, the Middle East, Germany, France and the United States to source in Hong Kong. The EXHIBITION+ hybrid model extends business discussion beyond the physical shows until 29 April via the smart business matching platform Click2Match.
Designer brands showcase creative works in Cultural and Creative Corner
The exhibitions feature a diverse array of fashion and lifestyle products, with many institutions and companies joining for the first time. The Gifts Fair, Home InStyle and Home Textiles Fair feature over 2,800 exhibitors from 21 countries and regions. As the cultural and creative industries flourish, the Cultural and Creative Corner zone debuts at the Gifts Fair and Home InStyle to showcase designer brands and products with cultural characteristics, unique and tasteful designs. A mainland pavilion also debuts, bringing exclusive Chinese traditional handicrafts such as bamboo carvings, ceramics and paper-cutting lamps, showcasing the preservation and succession of intangible cultural heritage. At Home InStyle, the Zhejiang Pavilion features handcrafted home-decor products from different provincial cities under the Zhejiang Ingenuity:
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