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HKTDC's debut Lifestyle ShoppingFest opens today
Boosting local spending, helping SMEs explore retail opportunities

BriefingWire.com, 4/28/2021 - The Hong Kong Trade Development Council (HKTDC) is launching a brand-new public fair, the Lifestyle ShoppingFest, which opens today (28 April) and runs for five days until 2 May at the Hong Kong Convention and Exhibition Centre (HKCEC). The fair features 430 exhibitors presenting a broad selection of premium products and good deals, providing local citizens with a unique one-stop shopping experience. The event will also help local small and medium-sized enterprises (SMEs) tap into the retail market and capture new business opportunities during the pandemic.

HKTDC Deputy Executive Director Benjamin Chau introduced the fair, which features eight themed zones: Glamour & Style, Tasting Journey, Healthy Living, Home Inspiration, Play & Learn, Digital Life, Baby Essentials and Pet Care. "With COVID-19 having brought significant changes to people's daily lives, local companies have the opportunity to adapt to changing market trends by introducing new and innovative products at the fair. The event will help companies tap into the local retail market and win new business opportunities, while the public is provided with an enjoyable shopping experience."

Surprise offerings, discounted products available at "flash sales"

To help encourage people to spend, a range of discounts and promotions are available at the fair. Various new products are sold at special prices throughout the event, including the KORE wobble chair with a discount of 70%, the Rollink foldable suitcase at 45% off, half price watches and more. The Hong Kong and Kowloon Provisions, Wine & Spirits Dealers' Association Limited and Nam Pak Hong Association present 46 food exhibitors, such as Hai Sang Hong, Hiang Kie Coffee, Hong Kong Top Kitchen, Sun Wah Wine & Spirit, Trillion Food, Tung Tai Hong, Yuen Tai and many others. Numerous exhibitors have offers ranging from HK$1 promotions to buy-one-get-one-free flash sales. Visitors can also join smart bidding auctions for popular items such as the GIA pink diamond ring, Cognac, OBAKU premium watch, STICKU smart cane, Primada low sugar rice cooker, and the O2U air station - all at very low prices.

Lucky draws will be held every day during the fair. Customers can redeem one lucky draw coupon for every HK$200 spent on the same day. Prizes on offer include staycation packages from Hong Kong Ocean Park Marriott Hotel, and F&B coupons from Hotel Alexandra, Novotel Hong Kong Century, Outback Steakhouse, SOHO East and The St. Regis Hong Kong. Other prizes include a Fouette x Le Petit Prince necklace, a gourmet gift set from Cheung Ying Hong, Italian Independent eyewear and more. The public can also download e-coupons, including discounts up to HK$2,000.

40+ fascinating activities include demonstrations from star chefs

A series of interesting activities at the fair include several cooking demonstrations by Chef Yvonne Chu, Chef Siu Sau-heung Kitty, Michelin-starred Chef Chan Kwok-keung, Chef Wong Man-chung from Full House Seafood Chinese Restaurant and Chocolate Tasting Expert Christy Chan, all of whom will share tips on how to be a better home cook. And Ivan Sean, Chairman of the Sake Industry Committee of the Hong Kong General Chamber of Wine & Spirits, will share insights on how to select Japanese sake.

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