Held from 10 to 13 October at the Asian Contents & Film Market (ACFM) in Busan, South Korea, Hong Kong Cinema @ BUSAN 2026 featured a series of activities, including the Hong Kong Pavilion, Hong Kong Night and more. The campaign promoted the development of Hong Kong's film industry, served as a bridge between Hong Kong filmmakers and overseas industry players and buyers, fostered collaboration opportunities and highlighted Hong Kong's role as an international hub for East-meets-West cultural and artistic exchange as well as a regional IP trading centre.

The Hong Kong Pavilion hosted a happy hour reception, bringing together film industry professionals from around the world to connect and exchange insights.

Anna Cheung, Associate Executive Director of HKTDC, said: "As an East-meets-West centre for international cultural exchange, Hong Kong has long been committed to fostering cross-cultural dialogue and collaboration. The HKTDC is delighted to once again join hands with the CCIDA and FDC to present Hong Kong Cinema @ BUSAN 2026. Through this campaign, we aim to showcase and promote Hong Kong's cinematic creations in the international market, strengthen exchanges between Hong Kong and the global film industry, and create more opportunities for international co-productions and collaborations."

Showcasing creative diversity and advancing Hong Kong cinema

This year, several Hong Kong film production and distribution companies actively participated in the exhibition at the Hong Kong Pavilion, including Blast Films International Limited, Cappu Films Limited, First Step Movie Distribution Studio, Just Distribution Company Limited, October Pictures Limited, and Xiaowu Brothers (Hong Kong) Limited.

Other Hong Kong film companies, including Edko Films Limited, Emperor Motion Pictures, Golden Network Asia Limited, Golden Scene Company Limited, and One Cool Pictures, also engaged with international buyers and investors to explore collaboration opportunities.

The Pavilion also showcased several Hong Kong films selected for the 31st Busan International Film Festival (BIFF). These included Dead End, distributed by One Cool Group and selected for the Vision-Asia section of BIFF, where it had its premiere. The film also won the Higher Education Institution Group of the 7th First Feature Film Initiative, funded by the Film Development Fund. Also featured was Cold War 1994, produced by Edko Films Ltd., which was selected for the Special Screenings & Carte Blanche section.

Commissioner for Cultural and Creative Industries Drew Lai remarked that CCIDA is dedicated to boosting film productions and nurturing talents for the film industry through various funding schemes under the Film Development Fund (FDF). In addition, CCIDA will set up a dedicated Support Unit for Non-local Film Productions, making it easy and convenient for overseas crews to film in Hong Kong.

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