HONG KONG, Apr 29, 2026 - (ACN Newswire) - Asia’s annual flagship licensing events, the Hong Kong International Licensing Show and the Asian Licensing Conference, concluded successfully today. Organised by the Hong Kong Trade Development Council (HKTDC), the three-day extravaganza for the licensing trade ran from 27 to 29 April, attracting more than 330 exhibitors and showcasing over 600 brands and licensing projects. The Asian Licensing Conference brought together some 20 international licensing experts to explore key industry topics, including global licensing trends and the industry outlook, intellectual property (IP) licensing strategies for overseas expansion, sports licensing, location-based entertainment, food and beverage licensing, and creative marketing strategies. The two events served as cross-regional and cross-sectoral business expansion platforms across multiple categories, creating global business opportunities for participants and promoting regional IP trade development.Jenny Koo, Deputy Executive Director of the HKTDC, said: “Under the support of the national 15th Five-Year Plan, Hong Kong continues to deepen its role as a regional IP trading hub. As one of Asia’s most mature licensing markets, the city boasts a well-established industry ecosystem, with the licensing sector serving as a core engine for IP trade. We are pleased to see licensing applications expanding from traditional character merchandising to cover location-based entertainment, food and beverage, e-commerce and a host of other fields, forming a complete licensing industry chain that helps to create more business opportunities for the industry globally.”
In response to the rapid development and growing popularity of e-commerce, this year’s Licensing Show introduced the new IP and e-Commerce Support Services Zone. In collaboration with the E-commerce Association of Hong Kong, Hong Kong eCommerce Supply Chain Association and the Hong Kong Federation of E-Commerce, the zone hosted multiple workshops on building online shops, digital marketing and livestream commerce, helping small and medium-size enterprises (SMEs) capitalise on e-commerce to sell their IP products globally.
Among the participants was Digitify Online Growth, an e-commerce platform specialising in digital marketing and e-commerce operation solutions. Kay Leung from the company said: “The greatest value of this new dedicated zone lies in ‘promotion’ and ‘education’. In the current economic climate, industries across different sectors are actively seeking new avenues to expand their business. This zone serves as an essential foundation for SMEs, raising awareness of how to effectively leverage e-commerce as a springboard to promote their brands and sell their IP products to the global market.” Prof. Charles Ng from another exhibitor, StarLite IPC Limited, said: “This year's Licensing Show has truly played the role of an ‘all-rounded accelerator’ in driving industry growth. During this critical period of economic recovery in the Asian market, the show has successfully brought together leading licensors, licensing agents and brand owners from around the world, providing an efficient business matchmaking platform for IP licensing-focused enterprises like ours."
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