Hong Kong, Nov 8, 2026 - (ACN Newswire) - Organised by the Hong Kong Trade Development Council (HKTDC), the 18th Hong Kong International Wine & Spirits Fair concluded successfully yesterday. The three-day fair (5-7 November) attracted over 8,200 trade buyers from 66 countries and regions. More than 620 exhibitors from over 25 countries and regions showcased wine, spirits, sake, beer, low- and no-alcohol beverages from over 40 origins worldwide. On the final day of the fair, the designated Saturday Fiesta zone opened to public visitors aged 18 or above. The event attracted over 11,000 public visitors who came to sample wines and spirits from around the world and participate in a diverse programme of activities, creating a vibrant atmosphere throughout the venue.

Smilely Lam, Associate Executive Director of the HKTDC, said: “The fair brings together wine and spirits producers, brands, importers, distributors, retailers and hospitality professionals from around the world. Through product showcases, business matching and industry exchange, it fosters international collaboration across the wine and spirits sector, while creating opportunities for businesses to discover new products, new markets and new business opportunities. This year's fair featured the top 10 Chinese baijiu brands, alongside a number of newly participating and distinctive wine-producing regions, as well as innovative elements such as WineTech, reflecting the increasing diversification of the wine and spirits market. The industry is also actively exploring new opportunities through product innovation, brand storytelling and technological applications. The fair further demonstrates Hong Kong's strengths as an international trading platform, not only bringing quality wines and spirits, brands and business opportunities from around the world to the city, but also helping Chinese Mainland wine and spirits enterprises and brands expand beyond their home market and capture opportunities across Asia and globally.”

Global wine and spirits enterprises meet diverse market demand and foster business partnerships

The acclaimed World of Spirits zone returned this year on an even larger scale. The zone brought together spirits exhibitors from 17 countries and regions, representing all eight major categories of spirits and showcasing the diversity of the global spirits landscape. Chris Dennis, Export Adviser at Australia's Investment NSW, who led a delegation of five craft spirits companies to the fair for the first time, said: “Hong Kong's reduction in duty on high-end spirits has created an excellent business environment. The fair also helped us connect with quality importers and distributors from around the world, including the Chinese Mainland, the United Kingdom, Ireland, Sweden, Germany and Jamaica, enabling us to establish promising business contacts.”

Garage22, a craft distillery from Prague, Czechia, participating in the fair for the third time, also saw strong potential for spirits in the Asian market and showcased a range of distinctive gins. Martin PÅ™ibík, CEO and Co-founder of Garage22, was pleased with this year's results: “We secured orders on the first day and connected with around 20 buyers, including local restaurant operators and buyers from the Chinese Mainland, Singapore, Thailand and the Philippines, creating favourable conditions for further expansion in Asian markets.”

Rad More: https://www.acnnewswire.com/press-release/english/111436/