HONG KONG, January 6, 2026 - (ACN Newswire) – The 52nd HKTDC Hong Kong Toys & Games Fair, the 17th HKTDC Hong Kong Baby Products Fair and the 24th Hong Kong International Stationery & School Supplies Fair will run concurrently at the Hong Kong Convention and Exhibition Centre from 12 to 15 January 2026. The first two fairs are organised by the Hong Kong Trade Development Council (HKTDC), while the latter is jointly organised by the HKTDC and Messe Frankfurt (HK) Ltd. Highly international in scope, the three fairs bring together exhibitors and buyers from around the world, creating networking and business opportunities and helping to foster cross-regional trade cooperation.

Jenny Koo, HKTDC Deputy Executive Director, said: “The HKTDC is committed to creating even more international collaboration opportunities for the industry. The three fairs, themed ‘New Play for All’, are closely aligned with the global surge in designer toys and collectibles. This year, they have attracted more than 2,600 exhibitors from 37 countries and regions, including new participants from Bangladesh, New Zealand and Norway. We have also launched the new ‘Pop & Play’ pavilion, bringing together around 150 trendy IPs. Open to both trade buyers and the public, the pavilion will help cutting-edge toy brands connect with global business buyers to expand into international markets and further unleash the commercial potential of their IPs, while also enabling mainland and overseas brands to engage directly with local designer toy fans.”

Ms Koo added: “We are actively inviting buyer representatives from a wide range of sectors to visit the Toys & Games Fair, including theme parks, museums, financial institutions, food and beverage, hotels, licensing companies, retail department stores and large corporations, to foster more cross-sector and cross-industry collaboration. Also new is the Happy Ageing label that makes it easier to identify toys and games designed specifically for seniors or intergenerational family fun, offering easier access to high-quality products that meet market needs.”

150 IPs showcased at new “Pop & Play” pavilion, where designers interact with visitors

The “kidult” and toy collecting market continue to grow in popularity, injecting strong growth momentum into the toy industry. The newly launched “Pop & Play” pavilion at the Toys & Games Fair features five key highlights:

A strong lineup of international and local famous IPs – including top names such as B.Duck, CardFun, CR7® LIFE, Hot Toys, LAURA, Moshow Toys, Play Bonito®, Room One, threezero, TUTU MOKEY and more, all showcasing their latest creations.

Global and fair premieres and limited-edition collectibles – some IPs will launch fair premieres and global limited-edition collectibles that are set to be highly sought after, including MOMOLAND's debut dolls; TUTU MOKEY collectible figurines and art sculptures limited to 100 and 88 pieces globally; CM Concepts Limited's Mazinger Z Playing Cards, limited to 1,500 sets worldwide; and Dongguan Manbo Brand Management Co., Ltd's Father Joka doll, limited to 100 pieces. In addition, threezero has collaborated with Another World, a Hong Kong animated film, to launch a highly collectible Gudo Vinyl Figure.

Click here to continue